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Devin D. Thorpe
Devin Thorpe

This Entrepreneurial Solution to Lice Will Surprise You

More than a decade in development, Lice Clinics of America has opened 200 clinics in just five years. The company uses a patented technology that uses no chemicals to treat the itchy and highly contagious condition. The secret: hot air. Tune in to the full interview with CEO Claire Roberts to learn more.

Interview with Claire Roberts, the CEO of Lice Clinics of America.

The following is the pre-interview with Claire Roberts. Be sure to watch the recorded interview above.

What is the problem you solve and how do you solve it?

While it may seem like a benign issue, head lice is the second-most transmittable condition among school aged children (behind the common cold), meaning that most families will have to spend money they might not have on head lice treatment. As OTC treatment becomes less and less effective, Lice Clinics of America offers affordable, one and done treatment so families can get on with their lives. During our Annual Egg Hunt, treatments are free.

Lice Clinics of America®, the world’s largest network of urgent care clinics for head lice treatment and providers of leading head lice-removal services and products provides annual “Egg Hunts”. This year, the Egg Hunt was held over 2 days, and provided $35,700 worth of free head lice treatment to consumers throughout the country.

In addition, a startling 6-11 million people suffer from head lice infestations each year, and has families frustrated and wasting big money on endless ineffective, incredibly expensive treatments (some of which can reach over $1,000 total).

Lice Clinics of America has created a cost effective way to eradicate head lice and help you save your present-buying money. With treatments costing only up to $195, the network utilizes the chemical-free device, AirAllé, which uses dry, warm air to dehydrate and eliminate both lice and eggs. Being the most advanced technology to eliminate Super Lice, the AirAllé is an FDA approved device that is 99% effective in stopping Super Lice once and for all.

More about Lice Clinics of America:

Twitter: @LiceNoMore



Lice Clinics of America offers eco-friendly, non-toxic and pesticide-free prevention and treatment products that are reliable and safe alternatives to typical over-the-counter and prescription drugs, including its exclusive AirAllé treatment throughout their 300 global clinics. The AirAllé, a FDA-cleared, patented medical device, uses precision controlled, heated air to dehydrate lice and 99.2 percent of lice eggs. The brand has also taken the technology used in its clinics to create two over-the-counter solutions, the Lice Remover Kit and Lice Preventer Kit, which utilize a pesticide-free liquid gel that can stop lice infestations before they start, immobilize lice, detangle hair and facilitate the removal of lice and eggs.

For-profit/Nonprofit: For-profit

Scale: Lice Clinics of America is the world’s largest network of urgent care clinics for head lice treatment and providers of leading head lice-removal services and products throughout their 300 global clinics

Claire Roberts
Photo Credit: Lice Clinics of America

Claire Roberts’s bio:


Claire Roberts is the CEO of Lice Clinics of America. Claire specializes in launching early stage ventures, leading them through high growth and positioning them to reach their high performance potential.  She has a diverse industry background as a CEO covering manufacturing and distribution, technology, new media and medical informatics. In addition to her private sector CEO experience, Claire was a key player in the launch of BioCrossroads, the Indiana life sciences economic development organization. She most recently served as CEO of ArbiterSports, an NCAA backed SaaS venture headquartered in Sandy, Utah.  Claire heralds from Seattle, Washington, is a proud University of Washington Husky (Pac 8 generation) and is very happy to be calling Salt Lake City her home now.

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Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at!

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