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Devin D. Thorpe
Devin Thorpe

New Report: ‘Purpose-Oriented’ Employees ‘Outperform’

This post was originally produced for Forbes.

Last month, social enterprise startup Imperative, in partnership with NYU, released a report called the “Workforce Purpose Index” that author and Imperative CEO Aaron Hurst hopes will be a positive disruptive force.

Hurst says, “ It is the first study of purpose in the U.S. workforce and the findings are shifting the way the field is thinking about recruiting, culture and leadership.”

Hurst hopes the report isn’t just filed away, but is used to drive change and improve recruiting. He says, “The goal is to have leaders across sectors understand the science of purpose in the workforce and begin to use it to help boost the performance and well being of their teams. It is the most disruptive and potentially positively game changing research about work in over a decade.”

The introduction to the report begins the the following:

28% of the 150 million-member U.S. workforce defines the role of work in their lives primarily as a source of personal fulfillment and a way to help others. These Purpose-Oriented Workers, roughly 42 million strong, not only seek out purpose in their work, they create it and as a result, outperform the rest of the workforce.”

Those interested in the report can download it by clicking here.

On Wednesday, December 23, 2015 at 2:00 Eastern, Hurst will join me for a live discussion about the report and its implications. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about Imperative:

Twitter: @Imperative

Imperative is a B Corp empowering Purpose-Oriented Workers and supporting the organizations that embrace them. We believe together they have the power to transform the economy and society. Our Imperative is to double the number of Purpose-Oriented people in the workforce in the next ten years.

Aaron Hurst, courtesy of Imperative

Aaron Hurst, courtesy of Imperative

Hurst’s bio:

Twitter: @Aaron_Hurst

Aaron Hurst is a globally recognized entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a B Corp advocating for Purpose-Oriented Workers and supporting the organizations that embrace them.

Widely known for his thought leadership, he is the author of The Purpose Economy (2014) and a regular advisor and thought partner for many global brands. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company and was named a LinkedIn LNKD +0.44% Influencer.

Aaron is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the White House’s Billion + Change campaign.

Aaron is a member of the Nonprofit Times’ Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company, Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and the CommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.

An entrepreneur since 16, Aaron began his career as a social innovator at the University of Michigan, where he designed and led an educational program for local correctional facilities, subsequently becoming the first student to receive the Michigan Campus Compact Award.

Born in Aspen, Aaron has lived in Bisbee, Boulder, Brooklyn, Halifax, Ann Arbor, Prague, Chicago, and San Francisco. He currently resides in Seattle with his wife Kara Hurst (Worldwide Director of Sustainability for, their two children and dog. Purpose Type: Empowerer

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