Rahel Getachew, founder and Managing Director of Afrolehar, is working to change perceptions of Africa by building business bridges between the U.S. and Africa.
Rahel explains the problem, “The African continent has been seen as the dark and hopeless continent. There is a lack of linkages between US investment and African SMEs, a growing youthful continent that needs jobs to keep peace and security in the region and are missing platforms designed to solve these problems.”
She is working to address the lack of platforms focused on these problems. She says, “I started this business to strategically transform the image of Africa and contribute in strengthening North America- Africa relations. We provide integrated communications solutions through our advisory or in-house services, business development to penetrate and retain consumer markets in North America and Africa–based on client need–and manage creative productions for government, private sector and non-profit organizations.”
A vision of Africa where the economy is driven by value added there more than the commodities grown or extracted. “Ultimately, our success would be defined by the way Africa will be perceived by investors, businesses and consumers markets and African products and works will have greater market value than it currently has. As the world has always turned to the African continent for resources (commodities), we aim to have the world purchase quality added-value African products,” she concludes.
On Tuesday, November 24, 2015 at noon Eastern, Rahel will join me for a live discussion about her efforts. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Afrolehar:
Established in Washington DC, Afrolehar LLC is a cross-cultural branding firm offering integrated communications solutions, business strategies and creative productions services to Government, private sector and non-profit organizations in addition to building Afrolehar LLC brands like knocknockafrica.com, an eCommerce platform with an integrated logistics component designed for SMEs producing added-value products in Africa to connect to consumer markets in North America; Agrifrica.com, a membership-based platform focusing on Green Business linkages between the African continent and North America. As a brand hub and branding solutions advisors, Afrolehar LLC is created to strengthen North America- Africa economic and cultural relations.
Rahel Getachew, entrepreneur at heart, founder and managing director of Afrolehar LLC, a cross-cultural branding boutique company, has extensive experience in international affairs, integrated marketing and communications, creative productions, program and project management and business development. A cross-cultural problem solver, to actualize her vision of owning her business, Rahel established Afrolehar LLC after extensive international and domestic experience. Rahel’s goal is to enter the African marketplace of ideas and products into the psyche of consumers and various stakeholders; and in the process, the aim is to change the image of Africa and to increase North America’s investment in African countries. Rahel understands that AID and grants is not the way to elevate Africa, instead Africa has to leverage the abundance of natural resources, human capacity and technology into a sustainable economy. Rahel’s professional experiences in Africa and North America have taught her that the way a people or a country is viewed depends on those who create the campaigns on their behalf. Rahel earned her bachelor of Arts with a major in Political science and minor in business studies, and is certified in ICT; she is an active member of the AGOA civil society and private sector networks, African Women Entrepreneurship Program and Top ladies of distinction.
Rahel was referred to YourMarkOnTheWorld.com by our sponsor, Gate Global Impact.