Corporations are evil, the contemporary narrative says.
dōTERRA, a billion-dollar direct marketer of essential oils, sought to violate that narrative by actually being good for the world. It established its “co-impact sourcing” program in developing countries around the world to improve the livelihoods of small-holder farmers and their communities.
The 2015 earthquakes in Nepal devastated communities where the company was working to establish wintergreen production. This proved to be a moment of truth for the company.
Would it cut and run or double down?
The company doubled down, bringing substantial aid to the affected communities. In the spring of 2016, the company’s Healing Hands Foundation constructed 500 desks and two schools, including the first new school built after the earthquakes.
dōTERRA also put people to work, helping 20 communities rattled by the earthquake to put wintergreen distillation units into production.
dōTERRA is proving that corporations don’t have to be evil.
Learn more on Forbes.
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Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!