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Devin D. Thorpe
Devin Thorpe

Conserva Irrigation Brings Technology To Your Yard To Reduce Wasted Water

Fresh, clean water is one of the scarcest resources on the planet and much what we use to water our yards is wasted. Conserva Irrigation is employing technology to shut your system down when the soil contains enough moisture–and much more.

Founder and vice president, Russ Jundt, explains how the technology can reduce water usage by 40 to 60 percent. The systems work well for commercial and residential real estate in the U.S. and around the world.

The company, part of the Outdoor Living Brands, family of franchise companies is working to find new franchisees who want to be a part of saving this scarce resource.

Interview with Russ Jundt, the founder, vice president and brand leader of Conserva Irrigation.

The following is the pre-interview with Russ Jundt. Be sure to watch the recorded interview above.

What is the problem you solve and how do you solve it?

Russ Jundt found a simple solution to one of the world’s most overlooked environmental issues — the tremendous amount of water wasted by traditional sprinkler systems. Due to an outdated industry with a lack of technology, 1.5 billion gallons of water are wasted daily (just in the U.S.), making it the world’s most limited yet wasted resource. With the use of Conserva’s proprietary irrigation assessment process and water-efficient technology, the average homeowner conserves 33,000 gallons of water per MONTH, while saving up to 60% on their monthly water bill. And on the commercial side, the company has helped hundreds of Target stores conserve 36 million gallons of water over the past year. Conserva is now in 44+ markets across the U.S., with plans on expanding to countries and markets with water crises and shortages.

More about Conserva Irrigation :


Conserva Irrigation is the very first national irrigation company that’s committed to conserving water — specifically, the 1.5 billion gallons of water that’s wasted daily through inefficient sprinkler systems. With less than 1% of the earth’s surface covered in usable fresh water and climate change limiting our access to clean drinking water, Conserva was created as a way to combat the tremendous amount of water wasted by traditional sprinkler systems, and conserve one of the earth’s most limited yet wasted resources, while drastically reducing water bills.

With Conserva’s proprietary irrigation assessment process and water-efficient technology, the average homeowner conserves 33,000 gallons of water per month, while saving 40-60% on their monthly water bill. And the company overall has conserved 100 million+ gallons of fresh water since its inception. With a presence in 44+ markets across the U.S., Conserva plans to expand its global footprint and bring its impact to countries and markets suffering from water shortages and crises.

For-profit/Nonprofit: For-profit

Revenue model: Conserva Irrigation is the first ever national landscape irrigation model.  It was founded solely on the principles of water conservation with the main goal of reducing the ridiculous amount of fresh water waste from sprinkler systems.  Revenue at the franchisor level is derived from standard franchising royalty fees while providing marketing, accounting, operational and business coaching services.

At the franchisee level revenue is generated by providing services to our residential and commercial customers for maintenance, repair and system upgrades.  The premise of Conserva Irrigation is to provide services that promote green lush, healthy turf and landscapes, while using substantially less fresh water. After Conserva upgrades an existing irrigation system it uses 40% – 60% less water than it did previously.  What a great business model – we get paid to help promote healthy plant material which cools the earth, replenishes oxygen, and reduces run-off, all the while saving hundreds of millions of gallons of water each year.

Scale: Conserva was founded in December of 2010 and opened its first beta site in the fall of 2011.  In 2013 it expanded its testing ground to other regions of the U.S. by opening additional pilot locations to explore regional idiosyncrasies in field practices and marketing.  In June of 2017 Conserva officially started franchising its model across the U.S. and in its first eleven months has opened up in 44 territories and continues to gain momentum. System sales in 2017 exceeded $4 million and are slated to double in 2018.

Russ Jundt
Photo Credit: Conserva Irrigation

Russ Jundt’s bio:


Russ Jundt came up with the idea of Conserva after spending 10 years in the irrigation industry and witnessing the tremendous amount of water wasted by traditional sprinkler systems. After developing a proprietary irrigation assessment process and coupling it with water-efficient technology, he founded Conserva Irrigation in 2011. As a former franchisee of Mosquito Squad, Outdoor Living Brands’ mosquito elimination company, Russ was fascinated with the franchise business model and wanted to apply it to his irrigation company. Conserva is now the fifth outdoor home service franchise under the Outdoor Living Brands umbrella of concepts and the very first national irrigation company committed to water conservation. It’s Russ’ goal, through the creation and development of Conserva Irrigation, to educate and create behavioral change in the use of fresh water in landscape irrigation systems across the world.

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Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at!

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