The Rice Inc. team, winners of the $1 million 2018 Hult Prize for social entrepreneurship was chosen by readers to be the November 2018 Your Mark on the World Changemaker of the Month. The team is comprises Lincoln Lee, CEO, Julia Vannaxay, COO, Vannie Koay, CFO and Kisum Chan, CMO. They have developed a new business model for helping smallholder farmers increase rice yield with more efficient drying.
Lincoln, Koay and Chan visited with me last month. You can watch our discussion in the video below.
As the Changemakers of the Month for November, the team will receive an autographed copy of Your Mark on the World and ten lifetime, all-access passes to GoodCrowd.school, the online school for changemakers. They also earn a spot in the competition for Your Mark on the World Changemaker of the Year.
Christian Harrison was still a child when his older sister Kasee went missing. It would be decades before it was determined that she was one of Gary Ridgway’s 71 victims. Regarded as the most prolific serial killer in American history, he received a sentence of life in prison in exchange for information about unsolved murders, including the location of remains.
While many of the victims’ family members decried the deal as failing to adequately punish him for his heinous crimes, Christian arrived at a different conclusion. He argues that “closure” is not an event that survivors experience upon execution of a perpetrator but that it is a process that occurs largely independent of the perpetrator’s punishment.
Please be sure to watch the full interview in the player at the top of the article to understand Christian’s perspective on the death penalty.
Interview with Christian Harrison.
The following is the pre-interview with Christian Harrison. Be sure to watch the recorded interview above.
We’ll be discussing the death penalty with Christian Harrison.
How are you personally affected by the death penalty?
My sister was raped and then brutally killed by Gary Ridgway, the so-called Green River Killer, who confessed to killing 71 women, total. Today, Gary is serving a life sentence without the possibility of parole at the Washington State Penitentiary in Walla Walla, Washington. Under Washington’s laws at the time, Gary was eligible for the death penalty. Prosecutors offered Gary a life sentence in exchange for his cooperation in locating the remains of his victims and other salient details.
What is your take on the death penalty?
The death penalty is neither demonstrably deterring nor reformative. It is, however, fiscally irresponsible, capricious and—like so many things in our criminal justice system—profoundly racist. It’s time we, as a nation, abolished the death penalty.
Christian Harrison’s bio:
Christian Harrison remembers the weeks surrounding his sister’s disappearance. He was 11 years old. Christian’s sister, Kasee, who’d been physically and probably sexually abused by his own father, had run away repeatedly and had eventually been placed in state custody. At sixteen, she was emancipated… a few months later, she was dead. Nearly twenty years later, Gary Ridgway confessed to raping and killing her and tossing her body in a ditch.
Christian grew up fast in that household.
Like his siblings, he looked for ways to stay away from the dysfunction at home. High school debate, church musical productions, boy scouts… the usual. A few weeks after his 18th birthday, he moved to California… a year later, he served a two-year mission for the Church of Jesus Christ of Latter-day Saints. After his mission, he attended Brigham Young University, where he studied International Relations, French, Mandarin, and Danish—with an eye towards taking the Foreign Service Exam and working overseas for the State Department. A year or so before his expected graduation, Christian co-founded a software company with a small team of visionaries. He went on to participate in the founding of three other software companies but transitioned into non-profit work as the economy lurched from one economic downturn to another.
Today, Christian manages marketing for Utah’s foster care system, consults on various urban development and transportation issues, and sits on a few boards of directors. He’s also active in Salt Lake City political circles. When he’s not trying to change the world, you can find Christian in the water (a mountain lake, a bubbling hot spring), attending a local band’s concert or the opening of an art gallery, or searching out the best meals in Utah.
Sometimes it seems that big banks have treat customers more like victims. Banks make it difficult to understand when money is available for withdrawal and the “float” on checks makes it difficult to know what the checking account balance really is. This makes it difficult to avoid overdraft fees.
Increasingly, moderate income people are turning to payday lenders and check cashing services to avoid high banking fees, often leaving them no better off.
Enter Motiv. This new banking service provides customers with a no fee debit card. Motiv makes its money off of the fees merchants invisibly pay when customers use their Motiv cards.
Motiv also offers a savings accout structured to build credit for customers who need to establish or re-establish credit.
Interview with Ed Preuss, the Co-Founder, CEO of Motiv.
The following is the pre-interview with Ed Preuss. Be sure to watch the recorded interview above.
Revenue model: Motiv makes money when users deposit funds into their account and make purchases on their Motiv Visa® debit card. Importantly, the account is free for users.
Scale: Motiv began accepting enrollment from its waitlist in July, and currently has a few thousand account holders. The company’s user base is doubling every month, although its waiting lists continues to grow faster than the company’s invitation rate.
What is the problem you solve and how do you solve it?
Traditional bank accounts charge too many fees, and are designed to make money when users make mistakes. They rarely offer services that help customers understand credit and build their credit score, so users are on their own to figure it out, and all to often end up stuck in the credit Catch 22. The magnitude of the problem is staggering; nearly 70M US adults are underbanked or unbanked according to the FDIC, and nearly 45M are unscorable in traditional credit models. This means they’re forced to relying on expensive, oftentimes predatory financial services. According to the Center for Financial Service Innovation, Americans pay +$170B in fees annually for these high-cost services.
Motiv turns this model on its head by offering a free bank account that has savings plans that build a user’s credit score. Someone can enroll regardless of their income, credit score, citizenship status or banking history in less than five minutes, receive a free account, and start building credit by saving rather than going into debt.
More about Motiv:
Motiv is the free mobile bank account that helps users build their credit score. Most traditional bank accounts have minimum deposit requirements and charge monthly fees and overdrafts. They don’t help users build credit or develop healthy financial habits. Motiv does the opposite; the account is 100% free, helps users easily monitor their income and spending, and offers savings plans that also build a user’s credit score. Accessible to anyone regardless of citizenship, income, or credit, Motiv’s mission is to make banking and credit building easy, transparent and free.
Ed Preuss’s bio:
Ed’s background is in corporate lending, investing and consumer banking. Prior to starting Motiv, Ed worked for a banking start-up in Bogota that was focused on bringing free internet banking to Latin America. Before that, he spent four year working in corporate lending and investing for Bain Capital. Passionate about social entrepreneurship and service, Ed has been an active volunteer for decades, from fieldwork building housing and distributing meals, to serving on advisory boards for nonprofits. His experience in banking and lending and his passion for driving change through business led him to launch Motiv in 2014. Ed hold an MBA from Harvard Business School and a BBA in Finance from the University of Notre Dame.
This post was originally produced for Forbes.
In a wide-ranging conversation with author and filmmaker Josh Tickell, 43, he shared two key observations. First, he said that cows get a bad rap for their contribution to global warming. Second, he says millennials are key to solving climate change.
Tickell, a self-described environmentalist, is the author Kiss the Ground and The Revolution Generation. Films by the same titles are also pending release. Tickell’s first film, Fuel, still available on Netflix, won him a Sundance Film Festival award.
As a social entrepreneur, co-founder of Big Picture Ranch, his production company, he says his four-person team operates the business on a break-even basis. You can watch my full interview with Tickell in the video player at the top of this article.
In Kiss the Ground, Tickell looks at soil’s potential to sequester carbon. He notes that each acre of agricultural land has the potential to store up to 10 tons of carbon. Extending that across 10 billion acres of farmland, there is tremendous potential to store carbon there.
Two surprising keys to carbon sequestration in the soil include tilling—actually, not tilling—and running cows over the land.
Tilling is a great way, Tickell says, to release stored carbon into the atmosphere and damage the soil. Modern farming tools and techniques allow for no-till farming methods, where a slice is cut in the ground, seeds are inserted and the open wound in the land is immediately sealed in a fully mechanized way. This isn’t 19th-century farming.
He notes in his book that it isn’t enough to be an organic farmer. Organic farmers who are tilling their land are failing to sequester carbon and build healthy soils just like traditional farmers.
Much has been said in recent years about the methane production of cows and their impact on global warming. Tickell says the problem is in the concentrated animal feeding operations or CAFOs, where about 78% of beef cattle are raised. These factory farm operations do produce tremendous amounts of carbon.
That said, when cows graze in a pasture as a mob, moving from place to place, most of their emissions are stored in the soil–they are constantly converting grass into compost. Not only do they help, but Tickell says, “that’s the only way to really create the soil regeneration that’s necessary.”
“Not only is it not the cow’s fault but for better or worse we can’t really build the kind of soil carbon we need without them,” he says.
In The Revolution Generation, Tickell takes a look at millennials and their politics.
“Most people don’t realize this, but the millennial generation has the largest voting bloc in U.S. history,” he says.
With respect to solving climate change, Tickell says, “Not only are they the only potential solution. They’re our only potential hope.”
He notes that millennials are over 50% independent and that they don’t feel like there is anywhere for them to vote. “The Revolution Generation looks at how can we create new systems that are going to empower young people to make a difference,” Tickell says.
Generation X and the Baby Boomers and become “ideologically infatuated,” he says. “So, if our party believes XYZ we believe XYZ even if that is scientifically not true. So, we have become a party before science society and that’s what happens to empires before they fall.”
There is something different about millennials, however. “Regardless of whether they’re Republican Democrat or Independent the majority, vast majority, 70 to 80 percent believe that climate change is human-made.” Simply understanding the nature of the problem is critical to solving it, Tickell argues.
Lilly Platt moved to Holland where her grandfather began teaching her to speak Dutch. To help her learn numbers, they collected pieces of plastic trash and counted them.
She no longer needs the practice but she’s still picking up plastic. She calls her effort “Lilly’s Plastic Pickup”
She hopes her efforts not only help to reduce plastic in the oceans directly but also to inspire other people to refuse single-use plastic and to pick up plastic waste for recycling.
You’re going to love Lilly. Be sure to watch the video at the top of this article.
Interview with Lilly Platt, the Founder of Lillys Plastic Pickup.
The following is the pre-interview with Lilly Platt. Be sure to watch the recorded interview above.
For-profit/Nonprofit: Our goal will be to make Lilly Plastic Pickup a nonprofit
Revenue model: Lilly is 10 and we hope as she gets older we will make Lillys Plastic Pickup a nonprofit organisation.
Scale: Lilly work is all done because its the right thing to do. She has pickups with various groups and individual, regularly skypes with schools in different parts of the world and makes podcasts. She also travels to different places to take part in cleanups.
What is the problem you solve and how do you solve it?
Litter/trash is everywhere and Lilly helps to clean up. Everywhere she goes she picks up plastic. On the weekends Lilly does a big pickup it’s then sorted and recycled properly. Grandpa taught Lilly that anything thrown on the ground will somehow make its way into the waterways and then the sea. As all plastic isn’t biodegradable the effects of plastic on wildlife and marine life are devastating. This is one of her motivating factors to pick up plastic.
Tip 1: As youth ambassador of the plastic pollution coalition my first tip is you should always try and refuse single-use plastic like straws, plastic bags, disposable coffee cups, plastic water bottles
Tip 2: As part of my initiative Lillys Plastic Pickup I have made a 1,2,3 to help you remember what to do when you see trash on the streets. 1. Spot it 2. Pick it up 3. Put it in the bin!! See its simple
Tip 3: My grandpa is just the greatest ever and he told me in everything ALWAYS be Kind!
More about Lillys Plastic Pickup:
Lillys Plastic Pickup is an initiative founded by Lilly Platt. Lilly is 10 years old and an international environmental champion. Lilly picks up plastic in order to keep it out of the waterways and the ocean and inspires others to do the same and with the hope that removing it from the environment, wildlife will be protected. She is Youth Ambassador for the Plastic Pollution Coalition, water charity HOW Global and world ambassador for children for World Clean up Day. Lilly lives in Holland.
Lilly Platt’s bio:
Lillys Plastic Pickup is an initiative founded by Lilly Platt. Lilly is 10 years old and an international environmental champion. Her anti-plastic initiative has caught the eyes of local, national and international media. It has also resulted in Lilly being named Youth Ambassador for the Plastic Pollution Coalition, Child Ambassador for water charity HOW Global and just recently World Ambassador for children for World Cleanup Day. Her continued cleanup efforts have inspired many and Lilly has followers all over the world, notable followers are Barbara Hershey, James Cromwell, former president of the Seychelles James Michel and Prime minister of Curaçao Eugene Rhuggernath. Lilly has been invited to meet Dr Jane Goodall on several occasions. Lilly was invited to take part in the Plastic Whale Conference in Norway with Sky Ocean Rescue and she befriends Afroz Shah. Many media agencies have made videos about Lilly and her work. Lilly most recent activity is going on school strike on Fridays for Climate change #FridaysForFuture movement and she stands alongside Greta Thunberg in Stockholm who she has also befriended. Lil4is named in the tops 100 influencers tackling plastic pollution at no.28. In her role as Youth Ambassador for the Plastic Pollution Coalition Lilly tries to encourage people to refuse single-use plastic- she put together a reusable bamboo straw and spork set that people can take with them and use instead of single-use straws and cutlery.
Lilly lives in Holland.
John Nanni, as most people who contract polio do, got it as a baby, just one year before the vaccine became widely available. Although he recovered from the paralysis as a child and even played sports, John has been plagued in adulthood by Post Polio Syndrome.
John is an active polio fighter who nobly uses his own situation as a living object lesson for ending the horrific disease once and for all. On the back of his wheelchair, he keeps a sign that says, “64 Years Later: This is what a Polio looks like when a child is not vaccinated.”
His unsurpassed passion for eradicating the disease primarily benefits children in the developing world. Without intervention from Rotary with help from its partners in the Global Polio Eradication Initiative, hundreds of thousands of children would be crippled every year.
Still, polio is just a plane ride away. Every child in the world should be vaccinated.
Be sure to watch the video interview with John at the top of this article.
Interview with John Nanni, the District 7630 PolioPlus Chair and USA Coordinator of the “World’s Greatest Meal to Help End Polio” of Rotary International PolioPlus.
The following is the pre-interview with John Nanni. Be sure to watch the recorded interview above.
For-profit/Nonprofit: 501(c)3 Nonprofit
Revenue model: Rotary International’s PolioPlus program is one of five organizations in GPEI who’s goal is to raise money to fund the efforts to eradicate polio worldwide.
Scale: 1.2 million Rotarians in over 35,000 Rotary Clubs worldwide
What is the problem you solve and how do you solve it?
I first apply Rotary International’s Four-Way Test to anything I do. I then do my best to inform and educate people on the need to eradicate polio worldwide and the need to help the existing 20 million polio survivors worldwide.
John sings: www.Rhapsodyin2.com
More about Rotary International PolioPlus:
The goal of Rotary’s PolioPlus program which began officially in 1985 is the global certification of polio eradication. By eradication, we mean the interruption of the transmission of the wild poliovirus.
Rotary is working through the Global Polio Eradication Initiative to ensure that no child will ever again know the crippling effects of polio.
By the time the world is certified polio-free, Rotary’s contributions will exceed US$1.2 billion to a program that is expected to total approximately US$10 billion in donor funds enabling the largest public health initiative the world has ever known.
More than one million Rotarians worldwide have contributed toward the success of the polio eradication effort to date.
Globally, the number of polio cases has fallen from 350,000 annually in the mid-1980s to 17 cases as of September 17, 2018, in the remaining 3 polio-endemic: Afghanistan, Pakistan and Nigeria. Nigeria being wild polio-free for over 2 years.
As long as polio threatens even one child anywhere in the world, children everywhere remain at risk. The stakes are that high.
John Nanni’s bio:
John is a Polio Survivor and suffers from severe Post-Polio Syndrome (PPS).
At the age of 10 months old in 1953, months before the Salk vaccine was distributed, John was paralyzed from his neck down for 6 months. With the help of his family, John took his first steps a year later.
John grew up in Binghamton, New York and graduated from the State University of New York at Delhi with a degree in Hotel, Restaurant Management.
John worked in the Hospitality Industry for 20 years before starting a company, Paper And Ribbon Supply Company that sold products to the restaurant industry. In 2000, John sold his business because Post-Polio Syndrome took a toll on his ability to run the business.
John is limited to fewer than a couple of hundred walking steps per day and uses a power wheelchair for most of his mobility to avoid overuse of polio-damaged muscles and to reduce his ever-present pain throughout his body.
He joined Polio Network of NJ (PNNJ) in 1992 to learn more about PPS. September 2012, he was appointed to their Board of Directors and is also now their Liaison for Delaware. PNNJ is a wonderful organization dedicated to helping polio survivors and their families deal with PPS.
John joined Rotary International in 2010 after being a guest lecturer at the Rotary Club of Hamilton Township (Mercer County, NJ). He was appointed to the Rotary District 7510 PolioPlus Committee and was part of the Rotary PolioPlus Delegation to the UN General Assembly’s Special Session on September 27, 2012, with over 100 world leaders and Bill Gates meeting to “Unite Against Polio”
John and his wife are professional singers who perform throughout the Northeast with their Cabaret Show, “Rhapsody in 2” singing mainly Broadway Showtunes and songs from the Great American Songbook at a variety of venues, including Nursing Homes, 55+ Communities and benefit concerts for Rotary Clubs.
John’s “Polio Goals” and “Accessibility Goals” are:
– To play a role in helping Rotary International + Global Polio Eradication Initiative (GPEI) eradicate Polio worldwide. 3 remaining countries with active cases of Wild Polio Virus: Pakistan, Afghanistan and Nigeria.
– To help other polio survivors and their families learn how to best deal with PPS.
– To help educate doctors and other medical personnel about PPS.
– To advocate for greater accessibility for the handicapped.
Other facts about John Nanni:
Rotary District 7630 PolioPlus Chair
USA Coordinator for the “World’s Greatest Meal to Help End Polio”
Rotary Club of Middletown-Odessa Club Secretary & Club President-Elect
Paul Harris Fellow +8
Rotary International Foundation Major Donor
Paul Harris Society Member
Polio Survivors Association Board Member – a Rotary Action Group
Advocate for Polio Eradication and Rehabilitation
Advocate for Handicap Accessibility
DE State Architectural Accessibility Board Member- DE Governor Appointed
Polio Network of NJ/DE (PNNJ) Board Member – www.njpolio.org
34 Gallon Platelet Donor (279 Donations) – Red Cross + Blood Bank of Delmarva
Father of 2 great kids, Allison and Adam, who were adopted from Korea when they were babies
Polio Survivor – “Class of 1953”
Post-Polio Syndrome – for rest of my life
You can help choose the Your Mark on the World Changemaker of the month for November 2018 right here. We have 17 great candidates for your consideration. You can read more about each candidate–and watch the interview with them–by clicking the link next to each name.
The winner will receive an autographed copy of my book, Your Mark on the World, along with ten lifetime passes to my GoodCrowd.School worth a total of $2,500. The winner will also be qualified for the 2018 Changemaker of the Year award, which will include a donation to the winner’s charity of choice.
Be sure to scroll within the frame below to see all of the candidates. Voting ends Friday, November 26, 2018, at 5:00 PM MDT. Please note that employees of the Your Mark on the World Center and our sponsors, including CaringCrowd and Johnson & Johnson, are not eligible and so are not listed below.
Don’t vote in the comments below. Scroll in the box above or click here.
This post was originally produced for Forbes.
A bit of good press can play a role in attracting capital, new hires and customers. Entrepreneurs often sense that this is the case but have no idea how to get media to pay attention.
Paraphrasing Jerry Seinfeld, it is important to understand that there is no success police. No one is monitoring the activities of all the social entrepreneurs in the world to identify the brilliant new ideas and share them. Your success is up to you. Don’t wait to be discovered. It will be a long wait.
Next, you’ll want to find someone who writes about the sort of thing you do. Search the news on Google for stories about direct competitors or about the social problem you hope to address. This takes time. You want to be sure you understand the journalist’s beat before you prepare a pitch.
One of the mistakes I often see is that people pitch a tangent to a story I’ve written that has nothing to do with my narrow focus on social entrepreneurship and impact investing. For instance, last week I wrote about a blockchain startup that is working actively in the developing world to provide identification for people who lack it, addressing a social problem head-on. In the week since, I’ve received several pitches for blockchain and crypto stories that have no social impact angle. It is a good idea to read enough of a journalist’s work to understand the focus of their attention. Sadly, for most journalists, the social angle is the tangent.
A thorough web search could yield dozens of journalists from CNN reporters to local newspapers and bloggers. There is no good reason to leave anyone off your list. One blogger’s post may lead to something bigger.
Finding contact information for journalists is generally easy. Many news sites will link the author’s byline to a profile that includes either a contact form or an email address. Television sites most consistently do not; a search of such sites will generally get you to a tip line email address. Professional public relations firms are helpful in this regard.
Once you have your list, there is something of an art to submitting a story—some guidelines that are helpful.
First, be sure to send your story to a person and use that person’s name in the email. When people submit a pitch addressed just “Hi,” Hi there,” or “Hi First Name,” (I really do get pitches addressed “Hi First Name”) the recipients know immediately that they are reading a form letter that may have gone to hundreds of people. Most journalists are not excited to share a story that every other outlet will carry and so they’ll ignore such an email.
Next, you’ll get much more attention if you build a rapport with the journalist by mentioning the articles you’ve read and liked. You can get further still by subscribing to or following the journalists in some way. It is easy enough to find them on twitter and follow them there. Tell them you do. Now, you’ve become a fan and a follower, and your pitch is now more likely to be read.
You’ll then want to explain why your story is relevant to their beat and why it is interesting now. Help them see a hook that would make people want to read the story. For me, I find stories that relate to eliminating extreme poverty and improving social justice, improving global health and mitigating climate change are the most interesting. Every journalist is likely to have favorite themes. While you may not know what they are, past stories can provide clues.
It is generally a good idea to include a press release–a draft of an article the journalist can edit and submit. I never use press releases in place of original content on Forbes but I often print them verbatim at MySocialGoodNews.com and GoodCrowd.info. Every outlet and every journalist has a different view about using press releases. One thing is for sure: if you don’t provide one, they can’t use it. Best practice is to send your release in the body of the email and indicate who is available for interviews and if there are photos or video available.
Most journalists don’t respond directly to story ideas and pitches they won’t use. The reason is simple. Responding personally to each one is impossible. While I get hundreds of pitches every week, celebrity journalists must get thousands. That would include popular bloggers, YouTube celebrities and the like. That means you’ll get the same response if your pitch was completely off base or right on target but crowded out by other stories pitched at the same time. So, don’t take rejection personally. You should also feel free to follow up once, to ensure that the journalist has really had a chance to see your idea.
This strategy won’t work with every journalist every time, but it will work with some of them some of the time. If your story merits attention, reaching out this way is likely to bring it.
Leta Greene has built a happy, productive life as a mother and a professional speaker and makeup artist. She is proud of this. She is particularly proud that no one in her professional circle–many of whom she counts as friends–knew that she is a survivor of sexual abuse as a child.
As the #metoo movement gained steam over the past few years, Leta realized that it was time to share her story. She posted her experience on Facebook, went to bed and awoke to an overwhelming show of support–and an invitation from a publisher to write a book.
Her book, Love Me Too, doesn’t wallow in self-pity nor does it reveal the most intimate details of her abuse. Much of the book is a guide for other survivors, whom she hopes to help achieve the sort of profound happiness she enjoys.
She also shares some parenting tips that can help protect children from abuse, at surprisingly young ages–without scaring them.
You don’t want to miss one second of my discussion with Leta. Watch in the player at the top of this article.
Interview with Leta Greene, the Hotness of Glamour Connection.
The following is the pre-interview with Leta Greene. Be sure to watch the recorded interview above.
Tip 1: I will be sharing how we can change the conversation to empower those still in abusive situations and those that are coming out.
Tip 2: We need to get VERY comfortable in talking about the causes of sexual abuse. As we talk to our children at age appropriate stages we can help protect them from potential abusers. It is not about stranger danger! 80% to 90% of those molested are done so by those that know them.
Tip 3: Module I teach of recognizing the need for a balance of love, trust and accountability to exist in relationships.
Let’s Makeup: hotnesscosmetics.com
More about Glamour Connection:
I started as a makeup artist in 1999. This gave me an up-close opportunity to see the difficulties girls and women face because I am right there in their personal space women share their challenges. In return, I shared with them what I had done to overcome issues of confidence and self-perception. My advice helped them. We had a few “adventures” in our lives that lead to more asking how we were so resilient. That lead to speaking and my first book How to Embrace Your Inner Hotness. My latest book Love, Me Too again a response to a need that those victimized need to know life can be amazing even after great darkness.
Leta Greene’s bio:
International speaker including 2 Tedx speeches and author of two books, Leta Greene doesn’t want to intimidate any of you, but she is known as “HOTNESS.” At 12, she won the Boy Scout arm wrestling competition. None of those boys ever asked her out. Leta majored in Sign Language and graduated with honors. Ironic, she is REALLY good at not talking!
Leta inspires each of us to embrace what makes us individually hot and amazing. As an image consultant and makeup artist since 1999, Leta has helped clients to not only look their best but to feel their best. Leta has also built a multi-million dollar business in the beauty industry and is a sought-after trainer for women entrepreneurs. Her message is one of honoring yourself through being authentic to who you are. It is through humor, stories, and a new way of seeing the everyday that makes Leta’s audiences of all ages want to hold on for more! Her programs range from Maturation programs for 5th-grade girls, Confidence workshop for tween and teen girls, Joy-full workshops for women, Seminars for parents on how to talk to your kids about sex, and as an energetic Keynote speaker for conference and seminars on resiliency, personal responsibility and of course the Hotness Factor.
Leta is the mother of Nathaniel, Ailsa and Katelynn, who are the most adorable children. Just follow her on Facebook and you will see that they are amazing. She says her kids and hubby bring it home for her; anytime she thinks she is too cool, it’s time to cook dinner. They help her keep it real – but she’s still hot!
Andrea Demichelis has created a new search engine at ElliotForWater.com where revenue is used in part to provide clean water to people who need it. The search engine uses Bing search results.
As with all search engines, the first few search results are paid advertisements. When a user clicks on these links, a portion of the revenue is directed to fund water projects.
The first projects are in a small village in the small West African country of Guinea-Bissau. Check it out and consider bookmark the search engine.
Interview with Andrea Demichelis, the Founder & CEO of Elliot For Water.
The following is the pre-interview with Andrea Demichelis. Be sure to watch the recorded interview above.
For-profit/Nonprofit: Elliot For Water is a social enterprise.
Revenue model: Under the technical point of view, Elliot For Water is a reliable and updated search engine: its results, in fact, are completely provided by Bing.
As any other search engine, profit is realized through the “click” of the users on the sponsored links. These links, also known as Pay Per Click (PPC), are positioned at the top of the result page and the search engine applies a fee every time the link is clicked. In the case of Elliot For Water, the fees coming from the clicks become a donation. To sum up, every click is transformed in a drop of water.
Scale: So far we have: Reached 400,000 users; provided a village in Guinea-Bissau with two seasons of seeds to allow for agriculture; installed bases to initiate drilling and provide safe water to 200 people in a Guinea-Bissau village with our charity partner, Well Found
What is the problem you solve and how do you solve it?
800 million people, 1 out of 9, still live without access to safe drinking water, according to WHO. Elliot for Water aims to change this. By using 60% of our profits from web searches, we will be financing clean water projects in developing countries.
Andrea’s Blog: elliotsway.com
More about Elliot For Water:
Elliot For Water is just like Google, the difference is, it creates water every time you use it. 60% of the profit realized through the searches of the users, in fact, goes to finance clean water projects in developing countries.
Andrea Demichelis’s bio:
Andrea Demichelis was born in 1993 in Italy. After his linguistic studies at the Istituto Don Bosco Alassio, he moved to Paris to specialize in Finance, Entrepreneurship and Sustainable development at the Paris Eslsca Business School, where he graduated for BBA and MBA as Salutatorian. As his first after-graduate work experience he decided to created Elliot For Water, which represent his ideology of enthusiasm and hard work put at the service of a greater good.