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 The mission of the "Your Mark on the World Center" is to solve the world's biggest problems before 2045 by identifying and championing the work of experts who have created credible plans and programs to end them once and for all.
Crowdfunding for Social Good
Devin D. Thorpe
Devin Thorpe

Monthly Archives: February 2017

Inspired By His Sister, This Man Seeks Maximum Impact From Sanitary Pads

Richard Bbaale was upset that his younger sister could not attend school during her monthly period so he decided to do something about it. After pondering the situation through completing his MBA at Uganda Martyrs University, he launched Bana, a nonprofit social venture to make and sell affordable pads to keep girls in school.

Richard wasn’t content to sell affordable pads to keep girls in school, however. He wanted to use the pads to empower women in every way possible.

Richard Bbaale, outside Bana plant

Richard Bbaale, outside Bana plant

Starting with highly absorbent banana tree fibers, he conceived of an environmentally friendly pad that would be completely biodegradable, especially in Uganda’s ubiquitous pit toilets. Traditionally, the banana tree trunks are simply discarded.

He also wanted to create a distribution channel that would empower women so he’s created an Avon-like sales force of “Champions” who sell the pads to their friends and neighbors. The five-year-old s company is changing the lives of these women in dramatic ways.

All this was not enough for Richard. He recognized that women could help him with the supply of banana tree fibers. He hires groups of women in villages to harvest the banana tree trunks, break them down and pound them to release the fibers. They then dry them in the sun and sell them to Bana. Most women work part time for about $15 per month, but some work nearly full time and earn about $45.

Richard says he’s about to provide the women with equipment that will do much of the hard work of preparing the fiber, allowing them to more than double their production—and their potential incomes. This could allow women who have traditionally earned less than $1 per day to earn $3 or $5 per day.

Most of the employees in the production facility are also women. He’s making every effort to see the production and distribution of the pads change the world for as many women as possible.

To that end, Richard has established a community health clinic that provides a variety of basic health care functions, including labor and delivery, HIV and STD screening, and immunizations. The clinic also provides health education, helping women to understand their reproductive options.

Richard is excited. He is prepared to scale up the production substantially with an infusion of capital. One donor has committed about $750,000 subject to finding another to match that. The capital would principally be used to “industrialize” the production processes in the plant.

Richard introduced us to three of the women who provide Bana with banana fibers.

Maria Nantubwe is a young-looking grandmother who is a painful reminder of the childhood mortality statistics in Uganda, having lost two of her three children. Today, she makes two kinds of soap to sell to her neighbors and occasionally weaves baskets to sell as well. She also works in the garden, growing food for her family. He devotes about six hours per day pounding banana tree stalks into fibers for Bana. She says, “It is hard work but you get used to it.” She says she likes the work because she gets paid immediately when she delivers a 70-kilo bag of fiber and can produce three per month.

Maria Nantubwe prepares banana fiber

Maria Nantubwe prepares banana fiber

Richard  also introduced us to three of the more successful “champions.”

Grace Nalubowa is a 21-year-old mother of one daughter who has been selling Banapads since she was 16 years old. She learned enough about retail sales that she has opened a small retail shop on her family’s property and says she now generates a profit approaching $100 per month.

Grace Nalubowa with daughter

Grace Nalubowa with daughter

Fausta Cibe is a mother of six who sports dyed bright red hair. She too sells other products along with the pads. She sells cosmetics along with the pads to her young women customers. She sells some of the pads to women who resell them, agents who help her increase her volume. Asked how the business changes her life, she says with a cheeky grin, “I feed [my family] well and I look beautiful, as you can see.”

Fausta Cibe, a successful "Champion"

Fausta Cibe, a successful “Champion”

Sylvia Naluyage has been selling for Bana since the company was launched in 2012 and was involved even before that. We visited with her outside of her big new home, about twice the size of the small home where she used to live across the street with her ten children. She practiced her pitch for us, explaining how she always involves a wife’s husband in the sales pitch. She takes credit for the initial sales but notes that the product itself if responsible for resales. Like Fausta, she has built a small network of women from other neighborhoods who act as agents for her.

Sylvia Naluyage, former home left, new home right

Sylvia Naluyage, former home left, new home right

This week, I’m traveling in Africa as a guest of Santa Clara University’s Miller Center for Social Entrepreneurship’s Executive Director Thane Kreiner and namesakes Karen and Jeff Miller. Read all my reports.


Impact Measurement Poses Challenge For Social Entrepreneurs And Impact Investors Alike

One of the greatest challenges for social entrepreneurs is how to measure and report impact. For help, I asked Thane Kreiner, PhD, executive director of the Miller Center for Social Entrepreneurship at Santa Clara University, a leading expert on social impact.

This week, as a guest of the University, I will be traveling with Thane to Uganda, Rwanda and Kenya, visiting some of the social entrepreneurs who have completed the Center’s Global Social Benefit Institute social entrepreneurship accelerator program.

Thane Kreiner, courtesy of Santa Clara University

Thane Kreiner, courtesy of Santa Clara University

Here are the questions I put to Thane and his responses.

Impact investors are becoming increasingly sophisticated about measuring impact. What impact measures should social entrepreneurs be prepared to deliver from day 1?

It depends on the sector, impact model, and temporal relation between outputs of the social enterprise and impact. In some sectors, impact is much easier to measure than in others because the impact or outcomes are directly or independently caused by outputs. Conversely, when the time between output and impact is long (e.g., years or decades), impact measurement may not be possible at all, much less in a day. Impact measurement can be costly, particularly when many factors in addition to the output of the social enterprise contribute to the impact or when there is temporal separation between output and impact.

What impact standards should social entrepreneurs use to frame their impact reports?

Social entrepreneurs in almost all sectors should report the number of lives impacted; in doing so, they should explain the theory of change (or logical framework) and provide qualitative examples of what each life impacted means in humanistic terms. Number of jobs or livelihoods created is also an impact reporting standard. Most other impact measures vary by sector or other factors related to the specific form of the impact. For social enterprises serving the poor, economic impact, whether increased income, decreased expenses, or reduction of productivity is a useful measure.

While measuring impact should have the effect of improving impact, how does a social entrepreneur avoid burdening the effort with bureaucracy that stifles impact or thwarts economic success?

Clear communication among stakeholders is essential when defining the impact model, impact metrics, and impact measurement and evaluation process. Impact investors who demand impact measurement should be prepared to fund it. Social entrepreneurs should be realistic about what can be measured quantitatively (“not everything that counts can be counted” – attributed to Albert Einstein, perhaps erroneously) and what cannot. They should also be cautious about attribution error, as many people and communities served by one social enterprise are served by other means.

More about the Miller Center for Social Entrepreneurship:

Twitter: @MillerSocent

Founded in 1997, Miller Center for Social Entrepreneurship is one of three Centers of Distinction at Santa Clara University. The centers embody the University’s mission to unite students and faculty with Silicon Valley leaders to address significant public issues. Miller Center accelerates global, innovation-based entrepreneurship in service to humanity.

Thane’s bio:

Twitter: @ThaneKreiner

Thane Kreiner, PhD, is Executive Director of the Miller Center for Social Entrepreneurship at Santa Clara University. Thane was previously Founder, President, and CEO of PhyloTech, Inc. (now Second Genome), which conducts comprehensive microbial community analysis for human health applications. He was Founder, President, and CEO of Presage Biosciences, Inc., a Seattle-based company dedicated to bringing better cancer drugs to market. Thane was the start-up President and CEO for iZumi Bio, Inc. (now iPierian), a regenerative medicine venture based on the break-through iPSc (induced pluripotent stem cell) technology. Prior to his efforts as a “parallel entrepreneur”, Thane spent 14 years in various senior leadership roles at Affymetrix, Inc., which pioneered the DNA chip industry. Thane currently serves on the Board of Directors for the BioBricks Foundation and as a Board member for Didimi, Inc.. Thane earned his MBA from the Stanford Graduate School of Business; his Ph.D. in Neurosciences from Stanford University School of Medicine; and his B.S. in Chemistry from the University of Texas, Austin.

This week, I’m traveling in Africa as a guest of Santa Clara University’s Miller Center for Social Entrepreneurship’s Executive Director Thane Kreiner and namesakes Karen and Jeff Miller. Read all my reports.

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at


Why This Founder Thinks She Can Make A Good Educational Kid’s Game

This post was originally produced for Forbes.

You can download an audio podcast here or subscribe via iTunes.

Lindsey Tropf, CEO and founder of Immersed Games, is working with her team to create a massively multiplayer online role-playing game that is as entertaining as World of Warcraft and as educational as school.

Their core product is Tyto Online, is expected to launch soon. One module of the game, Tyto Ecology, is available for sale and has generated $140,000 of revenue to date. This module is a single-player game that has sold 18,000 units.

The Immersed Games team includes 13 full-time staff members plus others working from a “local labor grant.” The startup isn’t yet profitable, but does generate 70 percent gross margins on sales today and expects to ramp that up with volume.

Tropft isn’t just playing around; she’s serious about education. In fact, she’s a doctoral candidate in the School Psychology at the University of Florida.

She says, “We aren’t just creating a video game, we’re creating a learning and inspiration platform. As we grow our content, the long-term vision means that students from eight years old and up can explore a game world with access to learning almost anything they want. They might stumble across some physics quests that spark a passion for the subject.”

She hopes to create something of a bridge from the game to the real world. “Then we suggest an activity on our Learning Dashboard that helps them apply that in the real world and realize that all these skills they’ve been learning actually generalize. This is why I think of us as having the potential to be a learning and inspiration platform for a generation of gamers.”

Tropf sites some interesting statistics. She says, “Young children spend 78% of their screen time doing educational content, but as they get older, that drops drastically. Children eight to 10 only spend 27% of their time in content that parents consider at least somewhat educational.”

She says the reason is pretty simple. Older kids say educational games aren’t fun.

“We’re creating a game that teaches but also plays like a real game– because it is! Tyto Online is an MMORPG, a massively multiplayer online role-playing game, which is a game like World of Warcraft,” she says. “Instead of killing boars and collecting hides for quests, you’re doing things like looking for evidence about if something is an invasive species that you can then transplant out and save the local ecosystem.”

Lindsey Tropf, courtesy of Immersed Games

She notes the design of the game is different from most educational content in two ways. “First, we’re social! As an online game, we can enable unique and emergent types of gameplay that wouldn’t be possible in a single game. For example, we’re planning on teaching entrepreneurship and enabling players to sell to other players in the game, purchase kiosks and advertising, etc. in a real marketplace in the game with live people.”

“Second,” she says, “we’re unified. We’re putting all our content into one single game so that we can retain a player for a long period of time and lead to many learning opportunities (and recurring revenue for a sustainable business model).”

Immersed Games participated in Intel’s Education Accelerator, a four-month, in-residence program for EdTech start-ups that is run jointly by Intel Education and Intel Capital. The selective program draws promising candidates from a “large worldwide” applicant pool, according to Elizabeth Broers, Director, Public Sector Thought Leadership & Intel Education Accelerator.

Broers says, “By applying the foundational concepts of engaging gameplay with 21st-century learning skills, Immersed Games have created worlds where kids can dive in and start creating. The team at Immersed Games created a platform where the learners are treated as gamers but learning as if they were in the classroom.”

She adds, “The learners are creating biomes, learning the concepts of ecology in a fun, game-like environment. Additionally, Immersed Games is also incorporating Next Generation Science Standards and creative problem solving into all their products.”

Tropf says that funding has been one of the greatest challenges so far. Game development happens before the revenue starts, she points out. “In order to build just our first module of content, we had to build the entire networking infrastructure, most of the main game systems, and an entire toolset for content development.”

Today, she worries more about what’s coming. “I’m most concerned about optimizing our tools and workflow so we can create content as quickly as possible to make sure we have a large set of learning opportunities in the game world. And of course making sure those experiences generate a really engaging gameplay experience.”

She also worries about user acquisition. “Our first game sold pretty well on Steam, but that’s mainly ‘core’ gamers — 18-35-year-old men, and isn’t the right fit for Tyto Online, so we’re pursuing testing new channels and messaging with parents and kids themselves.”

There are limitations to how far the game can go in approaching the learning environment in school. Tropf explains, that in the game, players may be challenged to figure out why some jackrabbits are getting sick and propose a solution. “An excellent teacher can make this completely open-ended where students can present an unlimited amount of solutions and work through it, while in the game setting, we do have to pre-design this and code it in, so we naturally have a more limited amount of solutions.”

Tropf acknowledges another limitation is that the game can’t put students into the real world. “There’s the risk that students may not generalize their learning and realize they can apply these outside of the game world if they only learn in a game. We’re working to address this with our web-based Learning Dashboard.”

“Our long-term goal is to think of this as an inspiration platform. Students can play for years as they learn across many areas of content, being exposed to new subjects and digging deep into complex systems for their favorites, like mastering building ecosystems,” Tropf says.

Broers is optimistic about the company’s prospects. “Immersed Games has a huge opportunity in front of them and we look forward to watching them grow and expand Tyto Online into additional STEAM areas. As with any start-up, it’s all about how quickly they can execute but they have a talented group with a clear mission and the momentum is with them.”

On Thursday, February 2, 2017 at 1:00 Eastern, Tropf will join me here for a live discussion about the startup’s game development and strategies for distribution. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

Never miss another interview! Join Devin here!

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at!

Artificial Intelligence Is Now Ready For Social Entrepreneurs

This post was originally produced for Forbes.

You can download an audio podcast here or subscribe via iTunes.

The University of Southern California has recently created the Center on Artificial Intelligence for Social Solutions or CAISS, specifically to develop uses of artificial intelligence–AI–for use cases of interest to social entrepreneurs.

The Center is a collaboration between the USC Viterbi School of Engineering and the USC Suzanne Dworak-Peck School of Social Work. Eric Rice, an Associate Professor from the School of Social Work, has been tapped to lead CAISS.

The potential for AI to be an effective tool for entrepreneurs with no background in technology is confirmed by Rice himself. When asked about his LinkedIn profile URL, he acknowledged not only that he doesn’t have one, but also said, “I’m a bit of a Luddite.

Eric Rice, courtesy of USC

The Center has gathered commitments of $3 million for its launch. The two partner schools put up much of that money with additional funding from private partners. CAISS has an annual operating budget of $500,000 and has only one full-time staff person. The Center itself is a 501(c)(3) nonprofit.

Leading the new Center is as close to entrepreneurship as Rice admits getting, though as an academic he is entirely focused on social good.

Rice explains that the Center is looking at two particular sets of social problems. The first set is the “Grand Challenges for Social Work” established by American Academy of Social Work and Social Welfare. These twelve challenges are focused on social issues facing the United State. The other set is the Sustainable Development Goals or SDGs established by the United Nations in 2015 as goals for poverty reduction by 2030, primarily focused on the developing world.

One of the first projects the Center has undertaken is developing an AI tool to identify peer leaders among Los Angeles County’s homeless youth. By better identifying peer leaders, they can spread information about AIDS infection and prevention more rapidly. Their initial study showed success in increasing the number of youth who were getting tested for HIV.

Alison Hurst, the founder and executive director of a Safe Place for Youth, admits she hasn’t given much thought to how AI can be used to serve the homeless youth her organization is charged with helping. “I just know that we need to use all the tools in the bag to understand the interventions needed as our social problems keep growing,” she says.

The Center is one of the first places that AI engineers and social scientists have come together. Rice points out that “AI lets you model the messiness of the real world so you can probabilistically figure out how to proceed.”

Eric Rice, courtesy of USC

One of the partners in the youth project is called My Friend’s Place, which is led by Executive Director Heather Carmichael, LCSW. She notes the potential for both financial and social benefits from implementing AI tools. “My Friend’s Place is doing amazing work with 1,500 youth experiencing homelessness every year,” she says.

“With limited resources and the breadth and complexity of the young people’s needs, it is our obligation to pursue knowledge, support and interventions that will reach the greatest number of youth,” she continues. “Imagine, if AI can help us identify 1 of the 100 youth we serve daily as a potential peer leader, we can expedite an invitation to health education and peer leadership programming, and ultimately ‘produce’ peer leaders socially positioned for the greatest impact!”

Rice observes that one of the biggest challenges the Center faces is getting the engineers and the social scientists speaking the same language. “Their way of thinking is very mathematical. Our way of thinking isn’t,” he says. “We had problems because we weren’t speaking the same language.”

That challenge also is the key to AI’s promise, Rice says. ” They ask each other questions they’ve never heard before .” This creates opportunities for answers they’ve never given before.

Not all social problems appear to lend themselves to AI applications, Rice acknowledges. Mental illness is an example he sees where AI interventions may be a long way off.

He insists, however, that AI has great potential for solving social problems and points at the success with the youth program. AI helps social scientists see unlikely outcomes, in contrast to traditional statistical models that help us see how the average person sees average problems.

Barbara Grosz, Higgins Professor of Natural Sciences in Harvard’s Paulson School of Engineering and Applied Sciences, also collaborates on the youth project in LA County. She is optimistic about the collaboration’s promise to help solve social problems.

“AI has the potential to support significantly, and in diverse ways, the work of people who are addressing social problems,” Grosz says. “For it to succeed in doing so, though, requires the combined efforts of those with expertise in AI and people whose expertise in the social sciences and policy give them a deep understanding of these social problems, their roots, and the key characteristics of approaches that are likely to work.”

She also highlighted the contributions of Rice’s co-founder, Milind Tambe. She adds, “It needs sufficient support to enable their work.”

While the collaborations have yet to create consumer products, it is clear that the Center’s work could now begin to complement efforts of social entrepreneurs with sufficient backing from impact investors to develop new tools for addressing social problems.

On Thursday, February 2, 2017 at 4:00 Eastern, Rice will join me here for a live discussion about using AI for solving social problems. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

Never miss another interview! Join Devin here!

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at!


Encircle Celebrates Grand Opening–Home to Serve LGBT Youth

Sentator Jim Dabakis, kicks off Ceremony

Sentator Jim Dabakis, kicks off Ceremony

Encircle, a nonprofit resource center for LGBT youth in largely-Mormon Provo, Utah, celebrated its grand opening today. A tent set up outside the home with about 50 seats for the crowd was inadequate for the throng of 200-plus who came to celebrate with Steve and Barbara Young and other dignitaries.

Utah State Senator Jim Dabakis kicked off the ceremony, recounting his youth as a closeted gay who studied at LDS-Church-owned Brigham Young University. He added that in high school, he heard friends talking crudely about seeing a gay man at the local smoke shop and then spending several days hanging around the smoke shop in hopes of seeing another gay person for the first time.

Stephenie Larsen, Encircle's executive director

Stephenie Larsen, Encircle’s executive director

Stephenie Larsen, Encircle’s executive director, took several minutes to thank people who had made Encircle possible. She related how she conceived only vaguely of doing “something” to help the LGBT youth in her community. She reached out to her uncle, John Williams, the late owner of Gastronomy who came out after serving an LDS mission and became one of Utah’s more successful entrepreneurs. She attributed his success to the circle of love that surrounded him, making him feel welcome to be who he was.

 Amy Zaharis

Amy Zaharis

Amy Zaharis, another of John Williams’s nieces, read a tribute to him for the role he played in the formation of Encircle before his death.

Conner Leavitt

Conner Leavitt

Conner Leavitt then sang “Bring Him Home” from “Les Miserables.” The song, a prayer to “God on high,” includes the following lyrics:

He is young
He is only a boy

You can take
You can give
Let him be
Let him live
If I die, let me die
Let him live
Bring him home

Heard in the context of the increasing suicide rate among LGBT youth in Utah County, the pleas take on new meaning.

Barbara Young, LGBT advocate

Barbara Young, LGBT advocate

Barbara Young, an outspoken advocate for the LGBT community, addressed the crowd.

Steve Young, former San Francisco 49ers quarterback

Steve Young, former San Francisco 49ers quarterback

Barbara’s husband, Steve Young, the Hall of Fame Quarterback, took the microphone for perhaps 90 seconds. The weekly television commentator seemed almost unfamiliar with the instrument.

He related a short anecdote, recounting a brief interaction with the hotel desk clerk last evening when checking in. The clerk asked about what brought Steve to town. He said he’d replied, “I’m in town for the grand opening of an LGBT youth resource center.”

Steve reported that the clerk responded, “That is good.” Steve then added, “And then the clerk began to cry,” the last word catching in his throat. He then concluded, “This is good.”

Katy Bettner

Katy Bettner

Katy Bettner, a part-time resident of Provo who lives most of the year in Austin, Texas, described growing up in the Baptist community. She said, they frequently spoke critically of other groups. Two of their favorite groups to criticize, she said, were Mormons and gays. She later visited an LDS Church. She note, in jest, that there were only 10 Mormons in Austin so they couldn’t afford to offend anyone. She found their services to be apolitical and joined. Just a few months later, she matriculated at BYU, where she found some of the same attitudes she thought she’d left behind. She’s stayed with the LDS Church, she says, despite her reservations. She was eager to support Encircle to help Mormons in the gay community feel there is a safe place for them.

Provo Mayor, John Curtis

Provo Mayor, John Curtis

Provo Mayor John Curtis came forward to welcome Encircle to the City of Provo, noting that the City had recently rebranded itself with a new logo and motto: Welcome Home. He said, if you’ll look closely at the signs, you’ll see there is no asterisk.” He emphasized that everyone is welcome in Provo.

Would You Shoot Your Hungry Neighbor?

One of my dearest friends, let’s call her Katie, is a devout Mormon who recently asked her husband, Brad, to buy her a gun to protect the food storage.

Before I continue, I should explain that members of the Church of Jesus Christ of Latter-Day Saints have been taught for generations by Church leaders to store a year’s supply of food. This is considered preparation for any range of problems from being out of work to surviving the zombie apocalypse.

In Utah, we can see times are changing because now we don’t just teach our little boys how to use guns safely, we teach our girls. Utahns are passionate about the second amendment. (Well, most of them anyway.)

I imagine Katie looking something like this ready to defend her food storage.

I imagine Katie looking something like this ready to defend her food storage.


Even so, I was a bit surprised when Katie confessed she’d asked for a gun. Let me explain why. She is likely the kindest living human being. She is a nurse and when I’m around her, I kinda want to get sick or at least to skin my knee so she’ll take care of me. She is a wonderful cook, too. She is the sort of person who goes out of her way to make delicious vegan food when she invites us over–even though she is not a vegan. I always feel guilty for making so much work for her but also look forward to next time.

Brad, is a soft-spoken business leader who drives a big, beautiful pickup truck. Well, that’s not quite right. He owns a big, beautiful pickup truck. He generally takes the bus two miles to his office. Whenever he and Katie go anywhere together, they take her minivan and she drives. Deeply religious, he works in Salt Lake City for a company based in San Francisco that is infused with liberal corporate values.

When Katie asked for a gun–I didn’t ask whether she wanted something more along the lines of an AR-15 or maybe a Walther PPK–Brad suggested that perhaps they put their food storage into smaller containers to make it easier to share.

It won’t surprise you any more than it did me that all of her food storage is now in small containers. And, no, she doesn’t also have a gun. She really is the sort of person everyone wants for a neighbor. She is just the sort of person I want to be.

How To Create A Successful Corporate Social Responsibility Program

You can download an audio podcast here or subscribe via iTunes.

Why do some corporate social responsibility programs seem to backfire? There are lots of reasons, but University of Kansas Assistant Professor Jessica Li recently published a paper that explains why some do.

Her research shows that people in some countries have distinct reactions to two companies engaging in the same behavior when one of the companies is foreign and the other domestic.

Jessica has provided us with three tips for creating a corporate social responsibility program that works.

1. Consumer attributions are key.

It is important to understand that CSR is not always perceived positively by consumers. Consumers make attributions about why a company is engaging in CSR, ant these attributions influence their attitudes and behaviors.

2. Know your audience.

Consumers with collectivistic orientation make more altruistic CSR attributions for a domestic versus a foreign firm. Thus, the same CSR behavior performed by a foreign company will be perceived less positively than if it were performed by a domestic company in countries like South Korea or India.

3. Be authentic.

It’s important to show collectivistic consumers that you genuinely care about the cause. Biases against foreign companies can be minimized if the foreign company shows that it authentically cares about the cause, such as by engaging in CSR for a long time.

Jessica Li, courtesy of the University of Kansas

Jessica Li, courtesy of the University of Kansas

There is nothing worse for a CSR professional than to invest in a program that causes a negative consumer response. The money and effort feel wasted. Despite the responsibility of the company to do good, making that good profitable makes it infinite. These tips can help companies avoid CSR disasters.

On Thursday, February 2, 2017 at 2:00 Eastern, Jessica will join me here for a live discussion about making corporate social responsibility program work around the world. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about the University of Kansas:

Twitter: @KUnews

Since its founding, the University of Kansas has embodied the aspirations and determination of the abolitionists who settled on the curve of the Kaw River in August 1854. Their first goal was to ensure that the new Kansas Territory entered the union as a free state. Another was to establish a university.

Map showing the location of KU campuses

Today, KU has become a major public research and teaching institution of 28,401 students and 2,600 faculty on five campuses (Lawrence, Kansas City, Overland Park, Wichita, and Salina). Its diverse elements are united by their mission to educate leaders, build healthy communities, and make discoveries that change the world.

Jessica’s bio:

Jessica Li received a Ph.D. in Social Psychology from Arizona State University and a B.S. in Biology and Society from Cornell University. Broadly, Jessica’s research focuses on the role of emotions and motivations on consumer behavior. Due to her interdisciplinary background and desire to understand decision making from multiple perspectives, she often integrates theoretical principles from psychology, economics, and biology in her work. For example, one line of research investigates how fundamental motives, such as protecting oneself from physical threat or caring for one’s kin, affects financial decisions including risk-taking, present bias, and diversification. Another line of research takes an interpersonal approach to understanding displayed emotions on consumer judgment and decision-making. As social beings, humans make quick and spontaneous judgments from fleeting cues like an employee’s emotional expression. Jessica’s work has been published in journals such as the Journal of Consumer Research, the Academy of Management Journal, the Journal of Personality and Social Psychology, Psychological Science, and the Journal of Consumer Psychology. Jessica teaches Integrated Marketing Communications at the undergraduate and MBA levels. In addition, she has taught a Ph.D. seminar in Consumer Behavior and a practicum in Promotional Plan Development. She is currently developing an online MBA course in IMC.

Never miss another interview! Join Devin here!

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at!


Never miss another interview! Join Devin here!
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