U.S. Bank recently kicked off the Community Possible Relay, a three-month tour of community volunteering in response to a long-term trend of declining volunteerism. The goal is to inspire thousands of volunteers across the country.
Reba Dominiski, President of the U.S. Bank Foundation, explains, “U.S. Bank is issuing a national challenge for Americans to address the 25 to 50 percent decline in volunteerism that has taken place over the last four decades in our communities. The Community Possible Relay is a three-month, nearly 12,000-mile, 38-city, 25-state cross-country journey to inspire individuals across America to give back to their communities.”
“We’re challenging all Americans and businesses to join us in this massive collective effort to revitalize the spirit of community in our Race to 153k – representing 1,000 volunteers for every year U.S. Bank has been in business,” said Richard Davis, Chairman and Chief Executive Officer of U.S. Bank. “We invite everyone to help build and support vibrant communities by volunteering and giving back. This relay symbolizes our dedication to bringing back community volunteerism in America. By working together, we can and will make a difference.”
The relay is a genuine community revitalization program. It represents U.S. Bank’s effort to address the reported 25 to 50 percent decline in volunteerism that has taken place over the last four decades. The bank hopes to inspire a wave of volunteerism and community engagement with a “mobile baton” that will drive across the country making stops throughout the summer, issuing a call-to-action for people to join U.S. Bank volunteers and help give back to their communities.
The campaign lives on social media with the hashtag #CommunityPossible.
On Thursday, May 26, 2016 at noon Eastern, Reba will join me for a live discussion about the relay and the drive to increase volunteering across the country. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about U. S. Bancorp:
Minneapolis-based U.S. Bancorp (“USB”), with $429 billion in assets as of March 31, 2016, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The Company operates 3,129 banking offices in 25 states and 4,954 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions.
Reba Dominski serves as Senior Vice President of Corporate Social Responsibility at U.S. Bank. She brings a wealth of corporate giving and community relations experience to this role, which oversees the U.S. Bank Foundation and employee volunteerism. Last year, the foundation provided more than $23.5 million in grant funding and employees donated more than 370,000 volunteer hours. Prior to joining U.S. Bank, Reba spent more than 20 years at Target Corporation, including the past six years as senior director of community relations focused on education. Prior to this role, Reba worked within several businesses at Target including: merchandising, sourcing, stores, and merchandise planning.
Reba is an active volunteer, currently serving as a member of the national advisory board for Strive Together. She formerly served on the executive committee and leadership council for Generation Next. Reba has a bachelor’s degree in English from the University of Michigan.