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Devin D. Thorpe
Devin Thorpe

Unicorn Launches Anti-Cancer Campaign With $1M Gift

This post was originally produced for Forbes.

Qualtrics, a 2002 startup that since raised a total of $220 million in venture capital in 2012 and 2014 and considered by many to be a unicorn, recently made a $1 million donation to the Huntsman HUN -3.80% Cancer Institute.

While Qualtrics isn’t a social venture, it is interesting to see such an entrepreneurial company embrace corporate social responsibility so enthusiastically.

CEO and cofounder, Ryan Smith, says, “Everyone has been impacted by cancer in one way or another – whether they have fought it or they have a friend or loved one who is fighting. Our goal is to eradicate cancer from the face of the earth. We are honored to partner with Huntsman Cancer Institute to raise funds for cancer research — research that is changing the way cancer is treated, diagnosed, and fought.”

The company didn’t stop with its $1 million donation; that is just the beginning, Smith explains.

Qualtrics and Huntsman Cancer Institute partnered to launch Five for the Fight, a campaign inviting everyone, everywhere to give $5 to the fight against cancer and then to invite five of their friends to do the same. People write on their hand the name of someone who has fought cancer and pledge their $5 to the fight in honor of that person. They then post a photo or video to social media using the hashtag #fiveforthefight, tagging the five friends they are challenging to join the fight against cancer. They then head to fiveforthefight.com to donate.

Smith added that the donation was presented to Huntsman at the annual Insight Summit in Salt Lake City last week, where Nobel Prize-winning scientist Dr. Mario Capecchi joined Smith on stage to present the check to Peter Huntsman of the Huntsman Cancer Foundation.

Smith is serious, it seems, about curing cancer. “When cancer is eradicated, the world will be a very different place. When we look around and see how many children have lost a parent to cancer, or parents who have lost a child to this dread disease or people who have lost a spouse … the list goes on and on. With so many people fighting cancer and so many more impacted by it, we are eager to help in any way we can to support the amazing research being done to fight cancer and to find a cure for it,” he concludes.

On Thursday, February 25, 2016 at 4:00 Eastern, Smith will join me here for a live discussion about Qualtrics’ #fiveforthefight CSR campaign. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about Qualtrics:

Twitter: @qualtrics

Qualtrics is a rapidly growing software-as-a-service company and the provider of the world’s leading enterprise survey platform. More than 8,500 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit qualtrics.com.

Ryan Smith, courtesy of Qualtrics

Ryan Smith, courtesy of Qualtrics

Smith’s bio:

Twitter: @ryanqualtrics

Ryan Smith co-founded Qualtrics in 2002 with the goal of making sophisticated research simple. As CEO, he has grown the company from a basement startup to one of the fastest-growing technology companies in the world. Qualtrics has more than 8,500 enterprise customers including half of the Fortune 100, 1,600 colleges and universities worldwide, and 99 of the top 100 business schools. In 2012, Qualtrics received a $70 million investment from Accel Partners and Sequoia Capital, the largest-ever joint investment by these two firms. Additional funding was secured in 2014 to support the company’s continued product innovation and rapid international expansion. Insight Venture Partners led this $150 million round of new investment, with significant participation from original investors, Accel Partners and Sequoia Capital.

Ryan was named one of Forbes’ “America’s Most Promising CEOs Under 35” for 2013, is a frequent contributor to The Wall Street Journal and has been featured in Fortune, Forbes, Harvard Business Review, Fast Company, Inc., The New York Times, TechCrunch and USA Today. He has also appeared on CNBC, Bloomberg TV and FOX Business. Ryan is sought after for his business acumen and as such is a frequent guest lecturer at Brigham Young University’s Marriott School of Business and Stanford University’s Graduate School of Business.

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