This is a guest post from Julie Sediq, senior manager of marketing communications at Toyo Tire U.S.A. Corp.
Last year the Boston area set a record for the most snow in a year. One storm in Detroit meanwhile was the third worst on record with over 16 inches of snow and at points during the winter, snow covered more than half the nation. As a company that makes tires, safe and effective travel in this weather is important to us and it’s even more important if your job is to deliver meals to the home bound elderly.
That’s why we are proud to partner with Meals on Wheels America to help deliver meals to local communities around the nation. We have committed to help the programs be successful in showing up and assisting with the safe and reliable delivery of critical meals and safety checks on homebound seniors across the nation.
Meals on Wheels America is a community-based service that provides fresh, nutritious meals delivered directly to the homes of seniors and individuals with disabilities. In addition to regularly providing healthy foods, caring staff and volunteers provide social connections that helps meal recipients remain living independently in their own homes. In some communities Meals on Wheels is expected to deliver as many as 90,000 meals in the upcoming year.
In October, Toyo Tires started making $5,000 cash grants and equipping 14 local programs with a new set of tires so drivers can safely make those important deliveries this winter. Most of the vehicles will be equipped with a set of Toyo Celsius variable-conditions tires–a just introduced tire that has better ice and snow traction than the all-season tires that are found on so many cars. They are especially helpful in communities where drivers face tough winter conditions. The grants will help the local programs prepare and deliver more meals, offset equipment costs and expand programs.
Here’s what some of the programs have said:
“Funding from Toyo Tires would allow Metro Meals on Wheels and member programs to continue to serve our mission to assure every senior in the Twin Cities who needs a meal receives one. Specifically, this funding would help to fund the food, assembly and delivery of 10,000 Blizzard Box’s for 5,000 seniors in the Twin Cities. This opportunity also opens up 80 volunteer spots to assemble boxes and make deliveries to those in need. Often times the daily delivery over lunch hour is hard for working professionals to commit to, this opportunity gives those who want to give back a one-time opportunity to do so.”
– Metro Meals on Wheels–Minneapolis, MN
“Being able to keep a vehicle on the road meals that 80 seniors will receive their MOW delivery each day.”
– Kit Clark Senior Services–Dorchester/Boston, MA
“By using this gift to offset the equipment repair costs outlined above, we will not need to pull out that money away from our food funding. For the $5,000 that will continue be available to us for food expense, we will be able to provide food delivery for four days of approximately 225 meals for seniors, per day.”
– Burlington Meals on Wheels–Burlington, VT
So far Toyo Tires has made donations and delivered tires to Meals on Wheels America affiliates in Detroit MI, Boulder CO, Kansas City MO, Salt Lake City UT, Green Bay WI, Waukegan IL, Philadelphia PA, Burlington VT, Hartford CT, Dorchester MA, Providence RI, Scarborough ME, Holyoke MA, and Minneapolis MN. We hope to expand the program next year.
About Julie Sediq:
Julie Sediq is senior manager of marketing communications at Toyo Tire U.S.A. Corp. She manages public relations, advertising, promotions and social media for the company.