Earlier, I posted a ranking of the top five interviews I did during 2015 based on YouTube minutes watched. This, by contrast, is a ranking of the top five most popular interviews based on the number of downloads of the podcast from iTunes, Stitcher and elsewhere using data from my podcast host Podomatic.
There is only one (read on to find out which one) of the top five from YouTube that landed on the top five podcast list. This is an important insight for me because it confirms my theory that while I’m posting the same interviews in both places, there are different audiences for podcasts, which people often consume while doing other things, especially driving and running, than for video content, which people must consume in front of a device.
5. The fifth most popular podcast of 2015 was my interview with Christian Busch of Indiegogo and Jake Kirsch of Shock Top. Originally, I posted this interview to GoodCrowd.info here. We talked about the Shock Top CSR program that incorporates crowdfunding on Indiegogo to fight the effects of drought in California.
4. The fourth most popular podcast of 2015 was my interview with Andrea Sreshta and Anna Stork of Luminaid. Originally, I posted this interview to Forbes here. Luminaid produces solar lights at low prices. The lights are particularly useful in the developing world following a natural disaster; they are also popular with campers. The women pitched successfully on Shark Tank and shared their experience with us.
3. The third most popular podcast of 2015 was my interview with Amanda Mukwashi, the Chief of the Volunteer Knowledge and Innovation Section at United Nations Volunteers. Originally, I posted the interview to Forbes here. Amanda was the chief author of a UN Report on volunteering and activism that documents the tremendous, positive impact of volunteers.
2. The second most popular podcast of 2015 was John Goldstein of Imprint Capital. Originally, I posted the interview to Forbes here. Shortly after the interview, Imprint Capital was acquired by Goldman Sachs for an undisclosed amount.
1. The most popular podcast of 2015 was my interview with Ron Miller of StartEngine and Paul Elio of Elio Motors. Originally, I posted the interview on Forbes here. Elio Motors is working to produce a $6,800 three-wheeled car that gets 83 miles per gallon. We talked about their efforts to raise money with the help of StartEngine. This was the only podcast that also ranked among the top five interviews according to YouTube.