This post was originally produced for Forbes.
Krisle launched 10,000 Beds in 2014. The “beds” are addiction treatment beds, typically for 30 days, in treatment centers across the country. Her goal is to get 10,000 people in treatment by 2020.
In 2016, 10,000 Beds awarded more than $1 million of scholarship beds to people seeking treatment, she reports. And she expects to more than double that amount in 2017, having already received more applications in the first quarter of this year than she did in all of last year.
Watch the interview with Krisle at the top of this article.
She became focused on addition after seeing her own son become addicted and make a successful recovery. She says she is proud of Colin who took a fourth job trying to support his wife and four children when he ultimately became an alcoholic and addicted to cocaine.
She credits a “failed” family intervention with preventing Colin from committing suicide on his road to recovery. Today, Colin is in recovery. He’s gainfully employed and she says, “He’s never been happier.” Attending funerals for his friends who continue to struggle with addiction serves as a reminder for him to stay clean and sober.
Krisle explains the entrepreneurial genesis for the nonprofit. She says, “10,000 Beds is the result of my awareness of empty beds in nearly all treatment centers at some time each year, along with the keen awareness of so many seeking help but without resources. It was an equation that needed solving. 10,000 Beds was the answer.”
Working at this point with an all-volunteer model and donated beds, the organization hasn’t needed substantial resources. Krisle says, they are still largely dependent on individual donations and corporate sponsorships.
Abhilash Patel, co-founder of Recovery Brands and Rehabs.com, serves on the board of 10,000 Beds. He says of Krisle, “I was struck by her authenticity, passion the simple common sense of her vision for 10,000 beds. It makes absolute sense that treatment programs with unused capacity should be able to donate at least one bed per year to a deserving recipient.”
Travis Whittaker, Director of Client Outreach at Cold Creek Behavioral Health, a treatment facility that has participates in the 10,000 Beds initiative, says, “We decided to participate in 10,000 Beds, Inc because it is a great program which allows addicts who are seeking treatment, but don’t have insurance or other means to receive treatment on a scholarship basis.”
He adds, “I believe 10,000 Beds, Inc. will be successful because the addicts who are seeking treatment under this program desperately want recovery, are invested in the process of applying for a scholarship, and when receiving it realize it is a once in a lifetime opportunity to better their life.”
Krisle says the trip is intended to accomplish three goals:
Patel notes that the road trip is a fitting promotion for the young organization. “The RV represents exactly what 10,000 beds is all about: down-to-earth, practical reliability on the road across the entire country.”
Whittaker agrees. He says, “I believe Jean’s year long RV trip for 10,000 Beds, Inc will impact her work positively. She will be able to reach and spread awareness of her program to more treatment centers throughout the United States, thus allowing more addicts to receive help under the program.”
Patel is optimistic about the future of the organization, noting that, “The organization is very close to an inflection point – just a few more key supporters and the program will take off. Every ounce of support matters!”
Krisle seems willing to do whatever is required to make this work, to help address the country’s epidemic of addiction. This begs the question, what am I willing to do to make my social venture a success. What are you willing to do?
Never miss another interview! Join Devin here!
Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!