PayPerks is a new suite of web- and mobile-based education and rewards tools that work with products like prepaid cards, designed for the emerging middle class, consumers who haven’t always used traditional bank products.
Launched by Arlyn Davich while she was earning her MBA at Columbia, the business was built with a goal of expanding financial inclusion.
On Tuesday, August 19, 2014 at 6:00 Eastern, Arlyn and her cofounder Jake Peters will join me for a live discussion about the innovative new product. Tune in here to watch the interview live.
More about PayPerks:
PayPerks is building a modern web-based company to provide low– and middle–income (LMI) consumers with more transparency, choice and access.
Our vision is for LMI consumers to view and use financial services products as tools to achieve their goals, and for financial institutions view LMI consumers as a profitable segment to serve with innovative products and services.
The idea for PayPerks came from our quest to create a shared–value company: one that uses its social mission to create solutions that benefit the entire ecosystem.
Arlyn Davich is the Founder and CEO of PayPerks. She developed a passion for social entrepreneurship while getting her MBA at Columbia Business School and developed the win-win-win idea for PayPerks while enrolled in the school’s Greenhouse incubator program. Prior to founding PayPerks, Arlyn worked in various facets of Brand Management at different CPG, media, luxury goods and PR companies.
Jake is the Co-Founder and wearer of many hats at PayPerks, leading product, technology, legal, and operations. Jake enjoys creating products and leveraging technology to do what had not been done before, innovating in e-commerce, customer experience, data-driven decision making, and large scale operation