As baby boomers age, they will need increasing amounts of health care. They are likely to want much of that care to be in home. Most in home care is not covered by Medicare, however. This leaves families looking to contract directly with caregivers.
LeanOnWe is a new online platform that places individual caregivers in homes on a anything from an hourly basis to live-in arrangements.
Founder Ron Gold explains the problem, “Our home care system in the US is broken. Everyone knows the demographics of people living longer and choosing to age at home. Unfortunately the agency system is expensive and restrictive when someone is paying out of pocket. Most people would prefer to hire a caregiver privately but there is no good way to screen these caregivers. It is usually a word of recommendation but little else. No transparency on experience, references, background check, etc.”
Ron says he has the solution. “I’m bridging the gap between the agency and word of mouth models. We are matchmakers. At LeanOnWe.com we have a network of caregivers for families to hire privately. We have met each caregiver and verified their experience and references. Then we give them an FBI fingerprint, help them put together a bio and shoot a video.”
“A family still has the advantage of paying less for a caregiver, is able to choose who comes into their home, is able to control the care without a middleman and therefore the caregiver keeps the money and earns 50% more than through an agency,” Ron adds. “But we will also provide the vetting and backup that people go to an agency for.”
“There is so much change going on today in health care. One of the big demands from consumers is the ability to take greater control of ones own home health and wellness. We view home care in that same vein,” Ron concludes.
On Thursday, February 25, 2016 at 2:00 Eastern, Ron will join me for a live discussion about the new platform. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about LeanOnWe:
LeanOnWe is a selective network of carefully vetted caregivers for families who want to avoid costly agencies, choose someone who’s a good fit, and direct the care they need. Currently serving the tri-state New York area, LeanOnWe has the highest standards for background and verification checks that include personally meeting all caregivers, fingerprinting, and creating a professional video and profile so families can review personality, experience, training, and interests. Not only do family-employed caregivers earn higher take-home pay with greater job satisfaction, but families who choose LeanOnWe have access to back-up caregivers and guidance from a Customer Advisory Team with first-hand experience.
Ron started LeanOnWe after a 25-year career in international equity markets working for both Lehman Brothers and Barclays. At Barclays, Ron, a Managing Director, was one of the most successful equity sales producers while simultaneously managing Barclays’ highly regarded Asian sales teams. Ron’s career at Barclays was cut short by a near-fatal accident in November of 2011. As the survivor of a head-on crash that left him paralyzed with a crushed spine, Ron is someone who needs daily care himself. It was this tragedy that led him to design a far more effective way for families to find, employ, and manage experienced and highly recommended caregivers. LeanOnWe is his way of making an important difference in the lives of people who needcare at home. Ron graduated form the University of Pennsylvania with dual Bachelor’s degrees from the Wharton School and the College of Arts and Sciences, and holds a Master’s in Business Administration from Columbia University. He serves on the boards of several civic and non-profit organizations.