Anne McIntosh didn’t plan to become an entrepreneur, but when she delivered her baby, her world changed. When she needed an emergency c-section, everyone donned masks. Hard of hearing, she lost her ability to communicate when she could no longer read lips. She’s spent 16 years bringing a transparent surgical mask to market.
Interview with Dr. Anne McIntosh, the President of Safe’N’Clear, Inc..
The following is the pre-interview with Dr. Anne McIntosh. Be sure to watch the recorded interview above.
What is the problem you solve and how do you solve it?
I could not lipread my medical provider during childbirth; what were they saying to me? My health and the health of my newborn depended on my ability to communicate and cooperate with those helping me. They were wearing protective gear (masks) that blocked my ability to see their lips. I partnered up with a US manufacturer who understood and had compassion for what I was going through and knew I was not the only one. Prestige Ameritech has partnered with Safe’N’Clear, Inc. to bring an FDA approved ASTM 2100 Level 1 face mask with a clear view to the market.
I did approach larger mask manufacturers in the past and they were satisfied with profit margins they were making in the masks that exist today on the market. They did not think there was enough “profit” to be made in this mask that would benefit children (reduce their fears and anxiety by being able to see the warm, caring smile of their healthcare provider) or the one in seven Americans who have a hearing loss and depend on lip-reading and facial expressions. Being a social entrepreneur means that you do what is right; while The Communicator will benefit these populations; truth is that EVERYONE gets additional understanding from looking at others during communication exchanges so The Communicator can become the gold standard for all masks. Think about this: Out of deafness, the world has the gift of telephones, Morse Code, and the Internet. These innovations were created to improve communication. The Communicator face mask with a clear view is such an innovation.
And, we have also identified ONE organization that we will support with our proceeds: Solace for the Children, Inc. is a non-profit organization that brings children from war-torn countries to the US for medical, dental, and optical care. We believe in their mission of building peace on a foundation of health. Solace has helped children of all kinds of medical issues, including hearing loss.
More about Safe’N’Clear, Inc.:
Safe’N’Clear, Inc. is a deaf-owned, woman-owned company that strives to make sure communication-friendly products are available. Right now, we are focused on a face mask that is used in medical and dental industries that healthcare providers can use that allows others to see more of their faces, facial expressions, and read lips. With 93 percent of the meaning in communication coming from non-verbal, The Communicator mask with a clear view is great for everyone.
Revenue model: Revenues stem from sales of The Communicator mask with a clear view, model FM86000
Dr. Anne McIntosh’s bio:
Dr. Anne McIntosh is a college professor who has taught communication classes/workshops in the private sector and post-secondary level. She has published journal articles, edited book chapters, and authored three books related to communication. When she and her husband went to the hospital to deliver their first child, Dr. McIntosh quickly went from being a confident and competent “communication expert” to one who was unable to communicate effectively with her healthcare providers after they put on medical masks and she could not lipread what they were saying. Fortunately, all went well and mother and baby were fine; however, Dr. McIntosh knew this was not everyone’s outcome. Dr. McIntosh started on a quest to make sure that a medical face mask with a transparent window around the mouth was available to the US medical and dental markets.
Never miss another interview! Join Devin here!
Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!