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The mission of the Your Mark on the World Center is to solve the world's biggest problems before 2045 by identifying and championing the work of experts who have created credible plans and programs to end them once and for all.

Crowdfunding for Social Good
Devin D. Thorpe
Devin Thorpe

CSR

This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.

Media Consultant Offers Insights For Impact

Your Mark on the World Center sponsor Mike Schwager is a media consultant who focuses on impact in all he does. He operates MediaMavens.com and TVtraining.tv, helping people prepare for appearances on television.

Mike explains his philosophy, “Serve companies that tell the truth about the products and services they deliver, that minimally don’t hurt anyone; and optimally serve the public good and interest. Who you represent is an extension of who you are.”

He works to choose his clients carefully, noting, “The best companies value people above profits, encouraging human development as the cornerstone of quality products and services.”

Mike offers some important advice about promoting a client that applies equally to those promoting themselves, “In promoting a book, a product or service, or an organization use news to make news; think ‘impact,’ think ‘timeliness/immediacy,’ think ‘novelty,’ think ‘relevance.'”

Like all communications professionals, Mike helps people face public relations crises. He offers this advice to others, “Organizations should admit mistakes, offer constructive solutions. Tell your clients the truth in confidence, even if they may not want to hear it.”

Mike sees real strategic value in adding a meaningful social impact to a for-profit business; he advises, “Help your for-profit clients see the value of allying themselves with worthwhile causes that can enhance their own reputations, and do some real good in the world as well.”

On Thursday, August 13, 2015 at 3:00 Eastern, Mike will join me for a live discussion about his career and insights for public relations. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

You can download an audio podcast here or subscribe via iTunes.

More about Worldlink Media Consultants:

PR/Media Relations firm specializing in: speech writing, publicity, marketing communications, media interview and crisis training, creative marketing consulting and reputation repair on behalf of authors, non-profit and humanitarian organizations, companies invested in cause-related marketing, politicians, celebrities and countries.

Also advance issues such as dialogue, self-empowerment and motivation, animal advocacy, global poverty solutions, alternative energy via two websites: www.Enrichment.com, and www.EnrichOurWorld.net – and my radio show, “The Enrichment Hour” on WSRadio.com.

mike_schwager-pic

Mike’s bio:

Twitter: @MikeSchwager

As a writer for CBS Audience Services, media specialist for Burson-Marsteller, as president of Michael Klepper Associates, and as head of his own two media relations firms – The Media Relations Group and Worldlink Media Consultants – Mike Schwager has been an accomplished media relations/public relations executive, with a track record of building reputations for non-profits, associations, companies, governments and authors.

His publicity efforts have helped raise millions for humanitarian enterprises; and he has successfully put organizations such as CURE International, Opportunity International, Geneva Global, National Spinal Cord Injury Association, KidsPeace, The John Templeton Foundation, The United Negro College Fund, Magazine Publishers of America and Boys & Girls Clubs of America in the public spotlight. He has introduced China to America as Director of Public Relations for The Exhibition of the People’s Republic of China, and has gained increased respect for Mexico in the American mind by developing television news stories on behalf of the United States-Mexican Development Corporation. He has spearheaded successful p.r. campaigns for such companies as Kelloggs, Data General, ABC/Capital Cities Publishing, Tadiran and World Color Press.

He has also implemented promotional campaigns for best-selling books such as Swim With The Sharks Without Being Eaten Alive, and created successes for such other books as You Can Heal Your Life; For Entrepreneurs Only; Remembering America: A Voice from the Sixties; The Hidden Pope; A Billion Bootstraps: Microcredit, Barefoot Banking and the Business Solution for Ending Poverty; The BEST In Us: People, Profit and the Remaking of Modern Leadership; and The Evolution of an Entrepreneur: Featuring My 50 Best Tips for Surviving and Thriving in Business.

Mr. Schwager is an acclaimed counselor to CEOs, and as a media interview trainer has prepared many CEOs, diplomats and authors for appearances on national television. He is also an accomplished writer of Opinion Editorials and speeches for executives and politicians.

As he’s travelled on his journey, Mike has come to see himself as a healer through communications. In addition to serving humanitarian organizations in media relations, he
became host of a spiritual/humanitarian radio show, “The Enrichment Hour” on WSRadio.com, and he created two websites, Enrichment.com, an idea envisioned on a walk down a Soho street in Manhattan during the winter of 1990; and EnrichOurWorld.net. Within this vision was the sense that as the world converges technologically, so is the time also ripe for a convergence and new integration between people, races, genders, religions and cultures…coming together and finding common ground through dialogue and heart-felt expression. The time is also fertile for increased opportunities for human fulfillment, and the growth of human potentiality – through service to the Earth and humanity, vocational/entrepreneurial growth, and creative/ spiritual insight, growth and self-development.

It is hoped that his radio show, The Enrichment Hour, Enrichment.com, and EnrichOurWorld.net, will inspire and help enrich people’s lives in building the better world!

In development are the creation of a new radio channel, called “The Enrichment Channel” and a new website, “United Friends of Earth.”

Remember to “join the cavalry” by subscribing to our content here.

Devin D. Thorpe

Microsoft Welcomes Windows 10 With $10 Million Gift To Charity

This post was originally produced for Forbes.

[Note: I own an embarrassingly small number of Microsoft shares.]

Today, Microsoft is kicking off its launch of Windows 10 with a $10 million give-back campaign. Nine nonprofits have already been chosen to receive a portion of the $10 million and a tenth will be chosen by people using the hashtag #UpgradeYourWorld on social media.

“Giving back and supporting non-profits is a cornerstone of our company culture. Microsoft and its employees collectively give thousands of hours, and donate more than $1 billion each year to nonprofit organizations around the world,” Elisa Willman, Senior Manager Marketing Communications, Corporate Citizenship & Public Affairs for Microsoft, said.

“Microsoft is proud to work with more than 86,000 nonprofits around the world every year to provide them with affordable access to the technology they need to support their work in local communities, and to leverage technology to help them be more efficient, effective and innovative in doing their important work. Whether it is through our software donations, technology solutions for nonprofit problems, or Office 365 Nonprofit, we strive to help nonprofits do more good,” she added.

Dave Forstrom, Director of Communications, Windows, said, “Microsoft’s mission is to empower every person and every organization on the planet to achieve more.”

On Thursday, July 30, 2015 at 3:00 Eastern, Willman and Forstrom will join me for a live discussion about the $10 million #UpgradeYourWorld give back program. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about Microsoft:

Twitter: @Microsoft, @Windows, @msftcitizenship

Microsoft is a services and devices company with the goal to empower every person and every organization on the planet to achieve more. We build best-in-class platforms and productivity services for a mobile-first, cloud-first world. We aim to reinvent productivity and business processes, build the intelligent cloud platform and create more personal computing.

elisa-willman

Elisa Willman

Willman’s bio:

Twitter: @ElisaMWill

Elisa Willman has spent her career at the intersection of philanthropy, marketing and business. Currently Senior Marketing Communications Manager for Microsoft’s Corporate Citizenship & Public Affairs team, she leads global campaigns for the company. Prior to Microsoft, Elisa worked as Executive Director of a high profile children’s charity in New Zealand and as a cause marketing consultant. She has extensive experience in sponsorship and partnerships and enjoys applying her background to cause strategy at Microsoft. When not at work, Elisa is passionate about travel, family adventures and her role as a mentor through the Global Give Back Circle.

Forstrom’s bio:

Dave currently holds the position, Director, Windows and has been with Microsoft for more than seven years where he focuses on “reimagining Windows” in our constantly changing technological world.

 

Can You Make A Difference And A Profit? Estee Lauder Does

This post was originally produced for Forbes.

The Estée Lauder Companies, working through its MAC’s VIVA GLAM Lipstick, has become one of the leading funders in the fight against HIV/AIDS around the world, donating over $350 million total over 20 years reaching over $40 million per year recently.

Nancy Mahon, Senior Vice President, Global Philanthropy and Corporate Citizenship, explains the company’s passion for working so diligently to end AIDS, “We can only end AIDS if we test and treat everyone at risk of and actually infected with HIV. As only half of the people in the world who need HIV testing and treatment can get it, and funding for the epidemic is declining… we desperately need corporation’s business acumen and resources — including the ability to market and sell ideas — to tackle the world’s biggest problems, including ending AIDS.”

“The people behind many corporations are incredibly skilled at defining and efficiently solving many of the key business and resourcing issues, which also stand in the way of issues like equitable access to medical care.,” she continues.

“While science has now made it possible to end AIDS, it’ll only become a reality if we get a realistic and achievable business plan in place,” she concludes.

On Friday, July 10, 2015 at 1:00 Eastern, Mahon will return to my show here to talk about measuring return on investment for The Estée Lauder Companies in leading the fight against AIDS. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about The Mac AIDS Fund:

Twitter: @macaidsfund

The MAC AIDS Fund (MAF), the heart and soul of MAC Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. Recently recognized by Funders Concerned About AIDS as the top corporate giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised more than $340 million (U.S.) exclusively through the sale of MAC’s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.

Mahon’s bio:

Twitter: @nancy_mahon

Nancy is Senior Vice President, Global Philanthropy and Corporate Citizenship, for The Estée Lauder Companies and Global Executive Director of the M·A·C AIDS Fund. In this role, she is responsible for Estée Lauder’s global corporate citizenship strategy, encompassing all philanthropic, cause-marketing, employee engagement, and product donation programs. Nancy also oversees the strategic direction and day- to-day operation of the M·A·C AIDS Fund. Currently, the Fund gives away $44 million annually throughout the world, particularly in the 72 countries in which M·A·C has affiliates.

In December 2011, Nancy was appointed as the Chair of the Presidential Advisory Council on HIV/AIDS (PACHA). PACHA provides advice and recommendations to the President and the Secretary of Health and Human Services on programs and policies intended to promote effective prevention of HIV disease, and to advance research on HIV disease and AIDS.

Prior to joining M·A·C in June 2006, Nancy was Executive Director of God’s Love We Deliver (GLWD), the nation’s oldest and largest provider of life-sustaining nutritional support services for people living with HIV/AIDS, cancer and other serious illnesses.

Nancy is a magna cum laude graduate of Yale University and New York University’s School of Law, where she was an editor of the Law Review. She and her partner reside in New York City with their two children.

Lululemon CEO Helps Nonprofit Give Gladys In Nicaragua New Home

This post was originally produced for Forbes.

Lululemon (Nasdaq: LULU) CEO Laurent Potdevin recently joined with other employees of the apparel firm to build something completely different: a house.

Working with the nonprofit organization Giveback Homes, Potdevin helped fund the construction a home for a needy family in Nicaragua.

He shared his experience with me:

In the process of selling my home in Manhattan Beach, I was introduced to Giveback Homes through my real estate agents, Brigitte Pratt and Colleen Cole. They are both Giveback Homes Realtors and informed me that they would be donating from the transaction of selling my home to build a home for a family in Nicaragua.

I asked how much they were planning on donating and matched their donation. Between both of our donations we were able to build an entire home for a deserving family in Central America.

One of my favorite things about Giveback Homes is that they work to make sure their Realtors and clients feel a connection with the people they are helping. With every home built, the Realtors who donated to make that home possible receive a summary and photos of the family they helped and in some cases, the Realtors will join Giveback Homes team members to physically build the home.

The home we built was for Gladys and her family. Gladys was abandoned as a child. She’s now married with two children and works as a tortilla maker, her husband sells bread on the street and their combined monthly income is $200.

Before we built Gladys’ first home, she was living in a makeshift shack with dirt floors and walls made of wood scraps. When it rained, the floors in the house would turn to mud. It was my honor to help build her dream home; her first real home. Gladys is a hard worker, self-taught entrepreneur and a fighter. She fights every single day to give her children the life she wished she had, the life all children deserve; a safe place to call home and parents that love them.

I’m so thankful to my philanthropic real estate agents for introducing me to this wonderful organization. Buying and selling homes through these philanthropic agents is an easy sell in my opinion.

On Thursday, June 25, 2015 at 3:00 PM Eastern, Potdevin will join me for a live discussion of about his experiences helping to build this home. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about Lululemon:

Twitter: @lululemon

lululemon athletica inc (NASDAQ: LULU) is a yoga-inspired athletic apparel com pay with products that create transformational experiences for people to live happy, healthy, fun lives. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.

What We Do: Elevate the world from mediocrity to greatness. Our purpose gets us out of bed in the morning. Elevating the world from mediocrity to greatness is about holding ourselves and others to our highest possibility. This is our promise to the world.
How We Do It: Our products create transformational experiences for people to live happy, healthy, fun lives.
Our mission os how we live into our purpose. The products and transformational experiences we create aren’t limited to Luon–we design technical gear, throw kick-ass events and support our people with the intention of brining happiness, health and fun to our communities.

Lululemon on Youtube.

laurent_potdevin

Laurent Potdevin, CEO, Lululemon

Potdevin’s bio:

@laurentp1

Laurent Potdevin, CEO, brings more than 25 years in the retail industry to this role and a deep understanding of premium brands, athletic apparel, technical products, innovation and best-in-class customer experience.

Laurent previously served as President of TOMS Shoes, where he built a world-class management team, led global expansion, and broadened the company’s strong cultural identity. Prior to TOMS, Laurent spent five years as President and CEO, at Burton Snowboards where the business grew significantly under his leadership, expanding across product categories and creating international scale by always focusing on providing the best consumer experience.

Laurent first gained experience in premium, luxury brands through his tenure at LVMH where he identified the potential of the Berlutti footwear brand early on and then became Director of North American Operations for the company’s premier Louis Vuitton brand where he was integral in optimizing the brand’s North American supply chain.

As an avid snowboarder, you can find Mr. Potdevin carving it up on the mountain during the winter and on catching waves on his surfboard in the summer.

More about Giveback Homes:

Giveback Homes is a trusted network of real estate professionals dedicated to creating social change through the act of buying or selling a home. By simply choosing to work with a Giveback Homes real estate agent, mortgage broker, home builder or interior designer, you will help build a home for a family in need. People want to work with people who are doing good, and we are making it easy to find them.

Billionaire Offers Tips; Some Will Surprise You

This post was originally produced for Forbes.

Ranked #369 on the Forbes list of billionaires, Shari Arison is passionate about doing good business–and she means good.

Her bestselling book Activate Your Goodness shared her take on the impact of doing good on people. Her new book, The Doing Good Model, provides a thoughtful look at 13 values that are intended to help business leaders rethink their impact on individuals, their communities and the globe.

One of the most intriguing values that Arison puts forward in her book is “purity.” She explains it in the book, “Think of the many types of behavior that can affect you as a human being as well. For example, you might ask yourself, what am I putting in my body–is this good for me or not? What am I listening to? Is it something that is uplifting like music, or is it gossip that is unkind?”

Her thoughts on volunteering sound conventional to nonprofit leaders, I suspect, but may strike business leaders as a flash of insight. She says in the book, “The most motivated volunteers are the ones with passion for the cause.”

She goes on to share an anecdote to make an important point.

A funny thing happened to me right after I was talking to my editor on the phone going through this chapter on volunteering. I was called away and needed to rush out to a meeting outside my office. I went to another office building, and when I came out of my meeting, in the elevator on the way down, there was a husband and wife talking. The woman said to her husband, “Isn’t it amazing tha the doctor goes to Africa every six months and volunteers his time to perform surgery?” She went on to say, “Do you know he’s an eye doctor?” I smiled to myself as I was walking out of the elvator, thinking abou what a coincidence it was that I was just writing about volunteering. So you see, as I said, one can volunteer basically anywhere in the world, according to one’s talents, passions and time.

On Thursday, May 21, 2015 at noon Eastern, Arison will join me for a live discussion about The Doing Good Model. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.

More about Arison Group:

Arison Investments, the Arison Group’s business arm, houses companies that provide responses for the basic human needs of large populations, while yielding high financial returns. Shari Arison directs her businesses to maintain a diversified portfolio of ventures that have moral responsibility at their core. Arison Investments business companies include Bank Hapoalim, Shikun & Bunui, Miya and Salt of the Earth.

Shari Arison

Arison’s bio:

Shari Arison is an American-Israeli businesswoman and philanthropist, owner of the Arison Group that operates in more than 40 countries across five continents to realize the vision of Doing Good. Its business arm, Arison Investments, operates in the fields of finance (Bank Hapoalim), infrastructure, real estate, and renewable energy (Shikun & Binui), salt (Salt of the Earth), and water (Miya). Its philanthropic arm, The Ted Arison Family Foundation, houses the organizations Essence of Life, Goodnet, All One, and Ruach Tova that operates Shari’s global initiative Good Deeds Day. She is repeatedly ranked by Forbes as one of the most powerful women in the world, and as one of the world’s greenest billionaires. In 2013, Shari was named Honorary Doctor of Humane Letters by George Mason University.

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