This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.
This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.
This post was originally produced for Forbes.
Virgin Unite describes itself as the “entrepreneurial foundation” of Richard Branson’s Virgin Group. It is a registered nonprofit and the part of Virgin focused on social impact. Branson, not typically labeled a social entrepreneur, sure seems to be one.
Recently, I’ve connected with Virgin Unite President Jean Oelwang to learn more about the organization and about its work.
A quick perusal of the website will tell you that Branson is concerned about a wide range of social issues from the oceans, to youth unemployment and homelessness, and from AIDS and TB to rural transportation for health workers (motorbikes).
Oelwang is championing a new initiative that addresses broad, global issues, called 100% Human at Work” led by The B Team, a global nonprofit incubated by Virgin Unite.
“We live in a world in which change is happening faster than ever: environmental pressures, population growth, massive advancements in technology, and significant shifts in the demographic of the workforce to name just a few,” Oelwang says.
“This has inevitably sparked changes in the ways in which we work and people’s aspirations and desires for their work are also shifting. This is an amazing opportunity for companies to be at the forefront of change and to start to build purpose-driven organizations that prioritize people and planet alongside profit,” she adds.
Oelwang explains, “The B Team’s vision of the future is a world in which the purpose of business is to become a driving force for social, environmental and economic benefit. Its mission is to help develop a ‘Plan B’ that puts people and planet alongside profit. Plan A – where companies have been driven by the profit motive alone – is no longer acceptable.”
“One area that the B Team is focusing on is the way in which businesses treat their employees. The B Team has developed an initiative called ’100% Human at Work’ which was driven by the belief that it is time for businesses to stop looking at people as resources and to start seeing them as human beings,” Oelwang continues.
She says, “We have also collaborated to identify the five elements that define a 100% Human company: Respect, Equality, Growth, Belonging, Purpose.”
“Through partnerships and collaborations we also want to inspire business for the next generation, so that together we can make our workplaces 100% Human. We want to turn work upside down to become a place where people can contribute to society, the planet, their company and to their own personal growth,” Oelwang concludes.
On Thursday, November 19, 2015 at Oelwang will join me for a live discussion about building a “100% Human” company. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Virgin Unite:
Virgin Unite, the entrepreneurial foundation of the Virgin Group. We unite people and entrepreneurial ideas to create opportunities for a better world. We believe disruption is at the heart of entrepreneurial thinking – to defy the status quo and turn challenges into opportunities.
How do we do it?
- We shine a spotlight on unacceptable issues and great entrepreneurial approaches. Using the strength of the Branson family and the brand’s convening power, we leverage our 53m customers, 20m social media followers, and 65,000 Virgin staff, to raise awareness of and take action around important issues.
- We create disruptive collaborations. We bring together the best people and organisations from all sectors to change business for good, protect the planet (and beyond!) and create better global governance.
- We empower entrepreneurs to change business for good. We help them get the skills, support and funding access they need to succeed, while showing how to put people and planet alongside profit at the heart of their business.
In all that we do, we are uniting a powerful global community of entrepreneurs, philanthropists, and inspirational leaders, who share our belief that entrepreneurial ideas, together with the right people, can create change around the world. Why not take a closer look at what we’ve done over the last 10 years!
Our overheads are covered by Richard Branson and the Virgin Group, meaning that 100% of all donations received go directly to the frontline.
Jean Oelwang is President and a Trustee of Virgin Unite, the entrepreneurial foundation of the Virgin Group.. In 2003, Jean left her post as joint CEO of Virgin Mobile Australia to begin working with Richard Branson and the Virgin staff from around the world to create Virgin Unite. Over the last 12 years, Jean has worked with partners to create new approaches to social and environmental issues, such as the Branson Centres of Entrepreneurship and a global platform to support budding entrepreneurs. She has helped incubate a number of global leadership initiatives such as The Elders, the Carbon War Room, The B Team and Ocean Unite. In addition, Jean has been instrumental in working with Virgin’s businesses and others worldwide to put driving positive change at their core.
In her previous life, Jean lived and worked on six continents helping to lead successful mobile phone start-ups in South Africa, Columbia, Bulgaria, Singapore, Hong Kong, Australia and the US.
Jean has long explored the overlap of the business and social sectors and has been involved in both, having worked for the Foundation for National Parks and Wildlife in Australia, and in numerous volunteer roles, including a stint as a VISTA volunteer where she worked with – and learned from – homeless teens in Chicago.
She sits on the Advisory Council for The Elders and the Boards of the Carbon War Room, Ocean Unite, Ocean Elders and Just Capital. She is also a Senior Partner in the B Team.
This is a guest post from Simon Taylor, senior vice president and general manager of Comtrade
Giving back to those less fortunate is an important mandate for for-profit organizations. In 2014, corporations donated nearly $18 billion to nonprofit organizations in the U.S., an infusion of money that helped support important initiatives. Not only do corporate donations and volunteerism result in a more vibrant nonprofit sector, but companies with well-aligned charitable partnerships often see a stronger workplace culture characterized by engaged employees and stakeholders.
Choosing a nonprofit partner that is a good fit for an organization can be challenging, especially with more than 1.5 million choices in the U.S. alone. Comtrade, a global software engineering company based in Central Europe and specializing in monitoring, backup and software integration, approached the idea of a nonprofit partnership in a deliberate and methodical fashion. Although Comtrade has partnered with many charities in Europe, the organization wanted to find an American organization that aligned with Comtrade’s values, ideals and goals when it decided to make a bolder move into the U.S. market.
The nonprofit College Bound Dorchester – a scrappy, innovative organization that counteracts gang violence to improve some of the most dangerous neighborhoods in Boston – seemed like the right fit, but the management team at Comtrade wanted to be sure. Before partnering, management asked three key questions:
About Simon Taylor:
Simon Taylor is senior vice president and general manager of System Software & Tools at Comtrade, where he is responsible for the overall vision, strategy and execution of products, the product development services business and the technology roadmap.
This is a guest post from Julie Sediq, senior manager of marketing communications at Toyo Tire U.S.A. Corp.
Last year the Boston area set a record for the most snow in a year. One storm in Detroit meanwhile was the third worst on record with over 16 inches of snow and at points during the winter, snow covered more than half the nation. As a company that makes tires, safe and effective travel in this weather is important to us and it’s even more important if your job is to deliver meals to the home bound elderly.
That’s why we are proud to partner with Meals on Wheels America to help deliver meals to local communities around the nation. We have committed to help the programs be successful in showing up and assisting with the safe and reliable delivery of critical meals and safety checks on homebound seniors across the nation.
Meals on Wheels America is a community-based service that provides fresh, nutritious meals delivered directly to the homes of seniors and individuals with disabilities. In addition to regularly providing healthy foods, caring staff and volunteers provide social connections that helps meal recipients remain living independently in their own homes. In some communities Meals on Wheels is expected to deliver as many as 90,000 meals in the upcoming year.
In October, Toyo Tires started making $5,000 cash grants and equipping 14 local programs with a new set of tires so drivers can safely make those important deliveries this winter. Most of the vehicles will be equipped with a set of Toyo Celsius variable-conditions tires–a just introduced tire that has better ice and snow traction than the all-season tires that are found on so many cars. They are especially helpful in communities where drivers face tough winter conditions. The grants will help the local programs prepare and deliver more meals, offset equipment costs and expand programs.
Here’s what some of the programs have said:
“Funding from Toyo Tires would allow Metro Meals on Wheels and member programs to continue to serve our mission to assure every senior in the Twin Cities who needs a meal receives one. Specifically, this funding would help to fund the food, assembly and delivery of 10,000 Blizzard Box’s for 5,000 seniors in the Twin Cities. This opportunity also opens up 80 volunteer spots to assemble boxes and make deliveries to those in need. Often times the daily delivery over lunch hour is hard for working professionals to commit to, this opportunity gives those who want to give back a one-time opportunity to do so.”
– Metro Meals on Wheels–Minneapolis, MN
“Being able to keep a vehicle on the road meals that 80 seniors will receive their MOW delivery each day.”
– Kit Clark Senior Services–Dorchester/Boston, MA
“By using this gift to offset the equipment repair costs outlined above, we will not need to pull out that money away from our food funding. For the $5,000 that will continue be available to us for food expense, we will be able to provide food delivery for four days of approximately 225 meals for seniors, per day.”
– Burlington Meals on Wheels–Burlington, VT
So far Toyo Tires has made donations and delivered tires to Meals on Wheels America affiliates in Detroit MI, Boulder CO, Kansas City MO, Salt Lake City UT, Green Bay WI, Waukegan IL, Philadelphia PA, Burlington VT, Hartford CT, Dorchester MA, Providence RI, Scarborough ME, Holyoke MA, and Minneapolis MN. We hope to expand the program next year.
About Julie Sediq:
Julie Sediq is senior manager of marketing communications at Toyo Tire U.S.A. Corp. She manages public relations, advertising, promotions and social media for the company.
Here’s how your Funds could create nutritious Cheese, help Autistic children, save the livestock people of Rajasthan (India) and their Camels.
PROJECT BY: Lokhit Pashu-Palak Sansthan & Camel Charisma
ABOUT: LPPS is an NGO that supports traditional livestock keepers in Rajasthan, and indirectly all over India.
WORKING SINCE: 1996
THE CONCEPT IN A NUTSHELL: Introducing Camel Cheese to India – this Project aims to develop Camel Cheese into a value added product that creates income for Camel breeders, provides economic incentives for conserving the Camel, and provides therapeutic support to autistic children. Some studies have proved that camel milk is a health tonic, especially useful for Diabetes patients and autistic children.
WHY THIS PROJECT IS GOOD FOR THE WORLD: The benefits of this project relate to camel breeders in Rajasthan (who currently have no income from their camels) and to consumers who get access to a healthy product that provides the nutritional and health benefits of camel milk in a less perishable form.
FUNDS REQUIRED: $80,000/INR 50 Lakh, for three years
WATCH HOW CAMELS BRING HOPE TO THE PEOPLE OF RAJASTHAN:
A QUICK OVERVIEW OF THE OPERATIONAL STRATEGY: The project will encompass the following steps:
SOME FACTS AND FIGURES
Duration of Project with Proposed Funding requirement: 3 years
Number of people who will benefit from the Project: 500 Camel breeding families and potentially thousands of autistic children
Area of operation and direct impact: All of Rajasthan
LEARN MORE ABOUT WHY THE LIVESTOCK PEOPLE NEED YOU:
Want to Fund this Project?
Write to us at firstname.lastname@example.org and we will assist you with the process.
This is a guest post from Sean Bergin, Co-Founder and President of APTelecom
Any company can earn a profit. However, not everything about running a business should be for-profit. There’s more to life than just work and there’s more to work than just business. That’s why it’s essential for businesses to implement a strong Corporate Social Responsibility (CSR) program. A CSR program allows businesses to give back and do social good for a cause dedicated to its founder’s personal beliefs. The charity for a CSR program should be selected on the idea of it aligning with the company’s overall mission. By showing its passion for something other than a bottom line, a company can use a CSR program to show its customers and employees its human side while also raising funds and awareness for a good cause.
Some ‘Scrooge’ entrepreneurs may not like the idea of a CSR program, as they might feel like it takes away time spent on earning new business and improving company revenue. A business owner might also feel like it is difficult to maintain the overall company vision when he/she has to spend time focused on a CSR program. It’s actually the opposite on both counts. A Verizon and Campbell Soup study called Project ROI proved that CSR programs can increase revenue up to 20%. The same study also went on to conclude that CSR programs increase shareholder value and improve employee productivity. A study by Nielsen found that 67% of consumers prefer to work for socially responsible companies and 55% will pay extra for products and services from companies committed to positive social and environmental impact. The ‘Scrooges’ of the world, have it wrong; they are actually hurting their business and bottom line by not having a CSR program.
When we started APTelecom, we decided to make supporting charitable program and our commitment to CSR a foundation of our company’s vision. Our aim is to continue to support charities that are in our neighborhood. This means a continued focus on assisting programs operating in emerging markets in which we operate, such as SE Asia, Africa and Latin America. We consider this a double win. We are able to receive the opportunity to support worthy causes in markets with socio-economic challenges, which ties to our core business of assisting the telecommunications industry establish new submarine cables into countries lacking access to these capabilities. While the challenges faced by each developing country in the markets in which APTelecom operate are largely determined by its local cultural, political, and economic conditions, APTelecom has found that enabling Internet access always has a profound & positive impact.
In line with this vision, APTelecom recently continued its mission by supporting underprivileged youth in several international markets. Most recently, APTelecom provided donations and ongoing support to Friends-International, whose mission is to save lives and build futures of the most marginalized youth and children in Southeast Asia. With a strong focus on doing business in emerging markets, APTelecom has a genuine desire to support charities as a way of acknowledging the support that we have received from these markets as we have grown.
We have seen the benefits of a CSR program firsthand, and have recommended that all of our customers, partners, and vendors follow suit and implement a program that is meaningful to their principle owners and values. It is part of our responsibility as business owners to lead the way on improving the way of life for those not as fortunate. With the holiday season coming up, now is a great chance to organize the foundation of CSR program and help others while also improving your bottom line, customer base, and employee morale. What’s their not to like?
About Sean Bergin:
Sean Bergin is based in APTelecom’s Asian headquarters in Cambodia and has been instrumental in building APTelecom into a globally recognized leader in telecom and fiber consulting, elevating it from a start-up business to an award-winning global organization which has generated over US $195 million in sales for clients.
Your Mark on the World Center sponsor Mike Schwager is a media consultant who focuses on impact in all he does. He operates MediaMavens.com and TVtraining.tv, helping people prepare for appearances on television.
Mike explains his philosophy, “Serve companies that tell the truth about the products and services they deliver, that minimally don’t hurt anyone; and optimally serve the public good and interest. Who you represent is an extension of who you are.”
He works to choose his clients carefully, noting, “The best companies value people above profits, encouraging human development as the cornerstone of quality products and services.”
Mike offers some important advice about promoting a client that applies equally to those promoting themselves, “In promoting a book, a product or service, or an organization use news to make news; think ‘impact,’ think ‘timeliness/immediacy,’ think ‘novelty,’ think ‘relevance.'”
Like all communications professionals, Mike helps people face public relations crises. He offers this advice to others, “Organizations should admit mistakes, offer constructive solutions. Tell your clients the truth in confidence, even if they may not want to hear it.”
Mike sees real strategic value in adding a meaningful social impact to a for-profit business; he advises, “Help your for-profit clients see the value of allying themselves with worthwhile causes that can enhance their own reputations, and do some real good in the world as well.”
On Thursday, August 13, 2015 at 3:00 Eastern, Mike will join me for a live discussion about his career and insights for public relations. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Worldlink Media Consultants:
PR/Media Relations firm specializing in: speech writing, publicity, marketing communications, media interview and crisis training, creative marketing consulting and reputation repair on behalf of authors, non-profit and humanitarian organizations, companies invested in cause-related marketing, politicians, celebrities and countries.
Also advance issues such as dialogue, self-empowerment and motivation, animal advocacy, global poverty solutions, alternative energy via two websites: www.Enrichment.com, and www.EnrichOurWorld.net – and my radio show, “The Enrichment Hour” on WSRadio.com.
As a writer for CBS Audience Services, media specialist for Burson-Marsteller, as president of Michael Klepper Associates, and as head of his own two media relations firms – The Media Relations Group and Worldlink Media Consultants – Mike Schwager has been an accomplished media relations/public relations executive, with a track record of building reputations for non-profits, associations, companies, governments and authors.
His publicity efforts have helped raise millions for humanitarian enterprises; and he has successfully put organizations such as CURE International, Opportunity International, Geneva Global, National Spinal Cord Injury Association, KidsPeace, The John Templeton Foundation, The United Negro College Fund, Magazine Publishers of America and Boys & Girls Clubs of America in the public spotlight. He has introduced China to America as Director of Public Relations for The Exhibition of the People’s Republic of China, and has gained increased respect for Mexico in the American mind by developing television news stories on behalf of the United States-Mexican Development Corporation. He has spearheaded successful p.r. campaigns for such companies as Kelloggs, Data General, ABC/Capital Cities Publishing, Tadiran and World Color Press.
He has also implemented promotional campaigns for best-selling books such as Swim With The Sharks Without Being Eaten Alive, and created successes for such other books as You Can Heal Your Life; For Entrepreneurs Only; Remembering America: A Voice from the Sixties; The Hidden Pope; A Billion Bootstraps: Microcredit, Barefoot Banking and the Business Solution for Ending Poverty; The BEST In Us: People, Profit and the Remaking of Modern Leadership; and The Evolution of an Entrepreneur: Featuring My 50 Best Tips for Surviving and Thriving in Business.
Mr. Schwager is an acclaimed counselor to CEOs, and as a media interview trainer has prepared many CEOs, diplomats and authors for appearances on national television. He is also an accomplished writer of Opinion Editorials and speeches for executives and politicians.
As he’s travelled on his journey, Mike has come to see himself as a healer through communications. In addition to serving humanitarian organizations in media relations, he
became host of a spiritual/humanitarian radio show, “The Enrichment Hour” on WSRadio.com, and he created two websites, Enrichment.com, an idea envisioned on a walk down a Soho street in Manhattan during the winter of 1990; and EnrichOurWorld.net. Within this vision was the sense that as the world converges technologically, so is the time also ripe for a convergence and new integration between people, races, genders, religions and cultures…coming together and finding common ground through dialogue and heart-felt expression. The time is also fertile for increased opportunities for human fulfillment, and the growth of human potentiality – through service to the Earth and humanity, vocational/entrepreneurial growth, and creative/ spiritual insight, growth and self-development.
It is hoped that his radio show, The Enrichment Hour, Enrichment.com, and EnrichOurWorld.net, will inspire and help enrich people’s lives in building the better world!
In development are the creation of a new radio channel, called “The Enrichment Channel” and a new website, “United Friends of Earth.”
This post was originally produced for Forbes.
[Note: I own an embarrassingly small number of Microsoft shares.]
Today, Microsoft is kicking off its launch of Windows 10 with a $10 million give-back campaign. Nine nonprofits have already been chosen to receive a portion of the $10 million and a tenth will be chosen by people using the hashtag #UpgradeYourWorld on social media.
“Giving back and supporting non-profits is a cornerstone of our company culture. Microsoft and its employees collectively give thousands of hours, and donate more than $1 billion each year to nonprofit organizations around the world,” Elisa Willman, Senior Manager Marketing Communications, Corporate Citizenship & Public Affairs for Microsoft, said.
“Microsoft is proud to work with more than 86,000 nonprofits around the world every year to provide them with affordable access to the technology they need to support their work in local communities, and to leverage technology to help them be more efficient, effective and innovative in doing their important work. Whether it is through our software donations, technology solutions for nonprofit problems, or Office 365 Nonprofit, we strive to help nonprofits do more good,” she added.
Dave Forstrom, Director of Communications, Windows, said, “Microsoft’s mission is to empower every person and every organization on the planet to achieve more.”
On Thursday, July 30, 2015 at 3:00 Eastern, Willman and Forstrom will join me for a live discussion about the $10 million #UpgradeYourWorld give back program. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Microsoft:
Microsoft is a services and devices company with the goal to empower every person and every organization on the planet to achieve more. We build best-in-class platforms and productivity services for a mobile-first, cloud-first world. We aim to reinvent productivity and business processes, build the intelligent cloud platform and create more personal computing.
Elisa Willman has spent her career at the intersection of philanthropy, marketing and business. Currently Senior Marketing Communications Manager for Microsoft’s Corporate Citizenship & Public Affairs team, she leads global campaigns for the company. Prior to Microsoft, Elisa worked as Executive Director of a high profile children’s charity in New Zealand and as a cause marketing consultant. She has extensive experience in sponsorship and partnerships and enjoys applying her background to cause strategy at Microsoft. When not at work, Elisa is passionate about travel, family adventures and her role as a mentor through the Global Give Back Circle.
Dave currently holds the position, Director, Windows and has been with Microsoft for more than seven years where he focuses on “reimagining Windows” in our constantly changing technological world.
This post was originally produced for Forbes.
The Estée Lauder Companies, working through its MAC’s VIVA GLAM Lipstick, has become one of the leading funders in the fight against HIV/AIDS around the world, donating over $350 million total over 20 years reaching over $40 million per year recently.
Nancy Mahon, Senior Vice President, Global Philanthropy and Corporate Citizenship, explains the company’s passion for working so diligently to end AIDS, “We can only end AIDS if we test and treat everyone at risk of and actually infected with HIV. As only half of the people in the world who need HIV testing and treatment can get it, and funding for the epidemic is declining… we desperately need corporation’s business acumen and resources — including the ability to market and sell ideas — to tackle the world’s biggest problems, including ending AIDS.”
“The people behind many corporations are incredibly skilled at defining and efficiently solving many of the key business and resourcing issues, which also stand in the way of issues like equitable access to medical care.,” she continues.
“While science has now made it possible to end AIDS, it’ll only become a reality if we get a realistic and achievable business plan in place,” she concludes.
On Friday, July 10, 2015 at 1:00 Eastern, Mahon will return to my show here to talk about measuring return on investment for The Estée Lauder Companies in leading the fight against AIDS. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about The Mac AIDS Fund:
The MAC AIDS Fund (MAF), the heart and soul of MAC Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. Recently recognized by Funders Concerned About AIDS as the top corporate giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised more than $340 million (U.S.) exclusively through the sale of MAC’s VIVA GLAM Lipstick and Lipglass donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.
Nancy is Senior Vice President, Global Philanthropy and Corporate Citizenship, for The Estée Lauder Companies and Global Executive Director of the M·A·C AIDS Fund. In this role, she is responsible for Estée Lauder’s global corporate citizenship strategy, encompassing all philanthropic, cause-marketing, employee engagement, and product donation programs. Nancy also oversees the strategic direction and day- to-day operation of the M·A·C AIDS Fund. Currently, the Fund gives away $44 million annually throughout the world, particularly in the 72 countries in which M·A·C has affiliates.
In December 2011, Nancy was appointed as the Chair of the Presidential Advisory Council on HIV/AIDS (PACHA). PACHA provides advice and recommendations to the President and the Secretary of Health and Human Services on programs and policies intended to promote effective prevention of HIV disease, and to advance research on HIV disease and AIDS.
Prior to joining M·A·C in June 2006, Nancy was Executive Director of God’s Love We Deliver (GLWD), the nation’s oldest and largest provider of life-sustaining nutritional support services for people living with HIV/AIDS, cancer and other serious illnesses.
Nancy is a magna cum laude graduate of Yale University and New York University’s School of Law, where she was an editor of the Law Review. She and her partner reside in New York City with their two children.
This post was originally produced for Forbes.
Lululemon (Nasdaq: LULU) CEO Laurent Potdevin recently joined with other employees of the apparel firm to build something completely different: a house.
Working with the nonprofit organization Giveback Homes, Potdevin helped fund the construction a home for a needy family in Nicaragua.
He shared his experience with me:
In the process of selling my home in Manhattan Beach, I was introduced to Giveback Homes through my real estate agents, Brigitte Pratt and Colleen Cole. They are both Giveback Homes Realtors and informed me that they would be donating from the transaction of selling my home to build a home for a family in Nicaragua.
I asked how much they were planning on donating and matched their donation. Between both of our donations we were able to build an entire home for a deserving family in Central America.
One of my favorite things about Giveback Homes is that they work to make sure their Realtors and clients feel a connection with the people they are helping. With every home built, the Realtors who donated to make that home possible receive a summary and photos of the family they helped and in some cases, the Realtors will join Giveback Homes team members to physically build the home.
The home we built was for Gladys and her family. Gladys was abandoned as a child. She’s now married with two children and works as a tortilla maker, her husband sells bread on the street and their combined monthly income is $200.
Before we built Gladys’ first home, she was living in a makeshift shack with dirt floors and walls made of wood scraps. When it rained, the floors in the house would turn to mud. It was my honor to help build her dream home; her first real home. Gladys is a hard worker, self-taught entrepreneur and a fighter. She fights every single day to give her children the life she wished she had, the life all children deserve; a safe place to call home and parents that love them.
I’m so thankful to my philanthropic real estate agents for introducing me to this wonderful organization. Buying and selling homes through these philanthropic agents is an easy sell in my opinion.
On Thursday, June 25, 2015 at 3:00 PM Eastern, Potdevin will join me for a live discussion of about his experiences helping to build this home. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Lululemon:
lululemon athletica inc (NASDAQ: LULU) is a yoga-inspired athletic apparel com pay with products that create transformational experiences for people to live happy, healthy, fun lives. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.
What We Do: Elevate the world from mediocrity to greatness. Our purpose gets us out of bed in the morning. Elevating the world from mediocrity to greatness is about holding ourselves and others to our highest possibility. This is our promise to the world.
How We Do It: Our products create transformational experiences for people to live happy, healthy, fun lives.
Our mission os how we live into our purpose. The products and transformational experiences we create aren’t limited to Luon–we design technical gear, throw kick-ass events and support our people with the intention of brining happiness, health and fun to our communities.
Lululemon on Youtube.
Laurent Potdevin, CEO, brings more than 25 years in the retail industry to this role and a deep understanding of premium brands, athletic apparel, technical products, innovation and best-in-class customer experience.
Laurent previously served as President of TOMS Shoes, where he built a world-class management team, led global expansion, and broadened the company’s strong cultural identity. Prior to TOMS, Laurent spent five years as President and CEO, at Burton Snowboards where the business grew significantly under his leadership, expanding across product categories and creating international scale by always focusing on providing the best consumer experience.
Laurent first gained experience in premium, luxury brands through his tenure at LVMH where he identified the potential of the Berlutti footwear brand early on and then became Director of North American Operations for the company’s premier Louis Vuitton brand where he was integral in optimizing the brand’s North American supply chain.
As an avid snowboarder, you can find Mr. Potdevin carving it up on the mountain during the winter and on catching waves on his surfboard in the summer.
More about Giveback Homes:
Giveback Homes is a trusted network of real estate professionals dedicated to creating social change through the act of buying or selling a home. By simply choosing to work with a Giveback Homes real estate agent, mortgage broker, home builder or interior designer, you will help build a home for a family in need. People want to work with people who are doing good, and we are making it easy to find them.
This post was originally produced for Forbes.
Her bestselling book Activate Your Goodness shared her take on the impact of doing good on people. Her new book, The Doing Good Model, provides a thoughtful look at 13 values that are intended to help business leaders rethink their impact on individuals, their communities and the globe.
One of the most intriguing values that Arison puts forward in her book is “purity.” She explains it in the book, “Think of the many types of behavior that can affect you as a human being as well. For example, you might ask yourself, what am I putting in my body–is this good for me or not? What am I listening to? Is it something that is uplifting like music, or is it gossip that is unkind?”
Her thoughts on volunteering sound conventional to nonprofit leaders, I suspect, but may strike business leaders as a flash of insight. She says in the book, “The most motivated volunteers are the ones with passion for the cause.”
She goes on to share an anecdote to make an important point.
A funny thing happened to me right after I was talking to my editor on the phone going through this chapter on volunteering. I was called away and needed to rush out to a meeting outside my office. I went to another office building, and when I came out of my meeting, in the elevator on the way down, there was a husband and wife talking. The woman said to her husband, “Isn’t it amazing tha the doctor goes to Africa every six months and volunteers his time to perform surgery?” She went on to say, “Do you know he’s an eye doctor?” I smiled to myself as I was walking out of the elvator, thinking abou what a coincidence it was that I was just writing about volunteering. So you see, as I said, one can volunteer basically anywhere in the world, according to one’s talents, passions and time.
On Thursday, May 21, 2015 at noon Eastern, Arison will join me for a live discussion about The Doing Good Model. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Arison Group:
Arison Investments, the Arison Group’s business arm, houses companies that provide responses for the basic human needs of large populations, while yielding high financial returns. Shari Arison directs her businesses to maintain a diversified portfolio of ventures that have moral responsibility at their core. Arison Investments business companies include Bank Hapoalim, Shikun & Bunui, Miya and Salt of the Earth.
Shari Arison is an American-Israeli businesswoman and philanthropist, owner of the Arison Group that operates in more than 40 countries across five continents to realize the vision of Doing Good. Its business arm, Arison Investments, operates in the fields of finance (Bank Hapoalim), infrastructure, real estate, and renewable energy (Shikun & Binui), salt (Salt of the Earth), and water (Miya). Its philanthropic arm, The Ted Arison Family Foundation, houses the organizations Essence of Life, Goodnet, All One, and Ruach Tova that operates Shari’s global initiative Good Deeds Day. She is repeatedly ranked by Forbes as one of the most powerful women in the world, and as one of the world’s greenest billionaires. In 2013, Shari was named Honorary Doctor of Humane Letters by George Mason University.