This post was originally produced for Forbes.
Collaboration is a word that gets thrown around a lot more than it actually happens. Pledgeling, a small social enterprise, proved the power of collaboration when it signed Evite as a customer and delivered over $1 million in donations in the first year.
He rattles off early milestones:
Pledgeling is not yet profitable but has 90 percent gross margins, giving it the potential to reach profitability as it scales.
Evite, the collaboration partner, provides digital party invitations. Lots of them. CEO Victor Cho says the company has sent over 2 billion event invitations. The company now sends about 20,000 invitations every hour and has over 100 million annual users. It is a subsidiary of Liberty Ventures Group (NASDAQ: LVNTA, LVNTB). Evite, Cho says, generates most of its revenue from advertising.
Jennifer Young, Global Director of Social Impact Programs, at Pearson, led the implementation of Pledgeling tools at Pearson. She explains why Pearson moved forward with the Pledgeling implementation. “Now more than ever, people are looking online for opportunities to contribute to good causes. That’s a major reason why as part of our campaign at Pearson to raise awareness and inspire action around the global illiteracy crisis, we have elevated online fundraising as our major call to action.”
Shifting demographics as well as technology influence consumer demand, Young says. “We know that Millennials, in particular, are more likely to promote causes across social media and so by integrating Pledgeling’s digital platform into our campaign, we have made it easy for younger advocates – no matter how small their giving potential – to join our movement and contribute in a concrete way.”
Evite was eager to collaborate with Pledgeling, Cho says. “Our users were asking for this functionality.”
Citron agrees, noting that consumers are more aware of brands’ social impact. “Consumers today increasingly expect brands to align with their purpose and use their business to make a positive impact on the world. Customers will switch to a competitor based on brand values – just look at the #deleteuber movement, which catapulted Lyft into a top 5 app within 48 hours because consumers make choices by their values.”
“In fact, 90% of consumers will choose a brand that gives back over one that doesn’t,” Citron adds.
Cho describes the how the collaboration works for the customer. “With Evite Donations Powered by Pledgeling, we are first and foremost making the process of giving easier–just a couple clicks. Also, importantly, we are offering this service in a way that does not charge a transaction fee.”
The Evite Donations allow Evite users to add a donation option to invites, Cho says. “Whether it is a child who wants to raise money for a charity instead of getting another pile of birthday gifts or a couple who would rather have friends support a favorite cause than bringing hostess gifts or wine, it’s in people’s nature to give. We are just making it simpler for them to do so as seamless part of the event process, and in a way that maximizes their gift.”
Young, who has followed the Pledgeling-Evite collaboration says, “I was really excited when I first learned of the Pledgeling and Evite partnership because of the potential it has to advance the reach of charitable giving through the simple act of connecting people to good causes through the major milestones in our lives – whether it’s a birthday, a wedding or an anniversary.”
Cho says the response to the new feature has been overwhelmingly positive but it hasn’t been without challenges. “Some hosts don’t want their guests to feel pressured or somehow expected to donate,” he says. “Some guests are still compelled to give physical gifts instead of donations.”
“At this point in time, we aren’t yet at a place as a society where giving a donation is widely accepted etiquette in lieu of gifts,” Cho notes.
Citron says that the Evite collaboration is a great example of the success their having, but notes that no single solution will work for customers of all sizes. “we are developing a variety of turnkey tools to roll out soon for smaller, mid-market businesses to make it easier to achieve their goals in ways that are different from our larger, enterprise business customers.”
Pearson’s Young believes the key to the Pledgeling’s success will be to leverage the growth of purpose-driven companies, helping them to frictionlessly connect their customers with causes they care about.
Cho is excited about where the Pledgeling-Evite collaboration will go in time. “We are helping people do good when they get together and the response from our users has been incredible. We’ve had a great start to this partnership and we expect to grow the amount of charitable donations raised exponentially in the coming years. Even the smallest donations can add up to make a tremendous positive impact on the world. It’s very exciting!”
Citron also has grand expectations. “Our vision for the future is that every business will fulfill its purpose through an authentic giving strategy that helps them grow, builds loyalty from their customers and employees, and makes a positive impact on the world.”
On Thursday, February 9, 2017 at noon Eastern, Citron and Cho will join me here for a live discussion about the collaboration’s success and its implications for the future. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
This post was originally produced for Forbes.
Lindsey Tropf, CEO and founder of Immersed Games, is working with her team to create a massively multiplayer online role-playing game that is as entertaining as World of Warcraft and as educational as school.
Their core product is Tyto Online, is expected to launch soon. One module of the game, Tyto Ecology, is available for sale and has generated $140,000 of revenue to date. This module is a single-player game that has sold 18,000 units.
The Immersed Games team includes 13 full-time staff members plus others working from a “local labor grant.” The startup isn’t yet profitable, but does generate 70 percent gross margins on sales today and expects to ramp that up with volume.
Tropft isn’t just playing around; she’s serious about education. In fact, she’s a doctoral candidate in the School Psychology at the University of Florida.
She says, “We aren’t just creating a video game, we’re creating a learning and inspiration platform. As we grow our content, the long-term vision means that students from eight years old and up can explore a game world with access to learning almost anything they want. They might stumble across some physics quests that spark a passion for the subject.”
She hopes to create something of a bridge from the game to the real world. “Then we suggest an activity on our Learning Dashboard that helps them apply that in the real world and realize that all these skills they’ve been learning actually generalize. This is why I think of us as having the potential to be a learning and inspiration platform for a generation of gamers.”
Tropf sites some interesting statistics. She says, “Young children spend 78% of their screen time doing educational content, but as they get older, that drops drastically. Children eight to 10 only spend 27% of their time in content that parents consider at least somewhat educational.”
She says the reason is pretty simple. Older kids say educational games aren’t fun.
“We’re creating a game that teaches but also plays like a real game– because it is! Tyto Online is an MMORPG, a massively multiplayer online role-playing game, which is a game like World of Warcraft,” she says. “Instead of killing boars and collecting hides for quests, you’re doing things like looking for evidence about if something is an invasive species that you can then transplant out and save the local ecosystem.”
She notes the design of the game is different from most educational content in two ways. “First, we’re social! As an online game, we can enable unique and emergent types of gameplay that wouldn’t be possible in a single game. For example, we’re planning on teaching entrepreneurship and enabling players to sell to other players in the game, purchase kiosks and advertising, etc. in a real marketplace in the game with live people.”
“Second,” she says, “we’re unified. We’re putting all our content into one single game so that we can retain a player for a long period of time and lead to many learning opportunities (and recurring revenue for a sustainable business model).”
Immersed Games participated in Intel’s Education Accelerator, a four-month, in-residence program for EdTech start-ups that is run jointly by Intel Education and Intel Capital. The selective program draws promising candidates from a “large worldwide” applicant pool, according to Elizabeth Broers, Director, Public Sector Thought Leadership & Intel Education Accelerator.
Broers says, “By applying the foundational concepts of engaging gameplay with 21st-century learning skills, Immersed Games have created worlds where kids can dive in and start creating. The team at Immersed Games created a platform where the learners are treated as gamers but learning as if they were in the classroom.”
She adds, “The learners are creating biomes, learning the concepts of ecology in a fun, game-like environment. Additionally, Immersed Games is also incorporating Next Generation Science Standards and creative problem solving into all their products.”
Tropf says that funding has been one of the greatest challenges so far. Game development happens before the revenue starts, she points out. “In order to build just our first module of content, we had to build the entire networking infrastructure, most of the main game systems, and an entire toolset for content development.”
Today, she worries more about what’s coming. “I’m most concerned about optimizing our tools and workflow so we can create content as quickly as possible to make sure we have a large set of learning opportunities in the game world. And of course making sure those experiences generate a really engaging gameplay experience.”
She also worries about user acquisition. “Our first game sold pretty well on Steam, but that’s mainly ‘core’ gamers — 18-35-year-old men, and isn’t the right fit for Tyto Online, so we’re pursuing testing new channels and messaging with parents and kids themselves.”
There are limitations to how far the game can go in approaching the learning environment in school. Tropf explains, that in the game, players may be challenged to figure out why some jackrabbits are getting sick and propose a solution. “An excellent teacher can make this completely open-ended where students can present an unlimited amount of solutions and work through it, while in the game setting, we do have to pre-design this and code it in, so we naturally have a more limited amount of solutions.”
Tropf acknowledges another limitation is that the game can’t put students into the real world. “There’s the risk that students may not generalize their learning and realize they can apply these outside of the game world if they only learn in a game. We’re working to address this with our web-based Learning Dashboard.”
“Our long-term goal is to think of this as an inspiration platform. Students can play for years as they learn across many areas of content, being exposed to new subjects and digging deep into complex systems for their favorites, like mastering building ecosystems,” Tropf says.
Broers is optimistic about the company’s prospects. “Immersed Games has a huge opportunity in front of them and we look forward to watching them grow and expand Tyto Online into additional STEAM areas. As with any start-up, it’s all about how quickly they can execute but they have a talented group with a clear mission and the momentum is with them.”
On Thursday, February 2, 2017 at 1:00 Eastern, Tropf will join me here for a live discussion about the startup’s game development and strategies for distribution. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
This post was originally produced for Forbes.
The University of Southern California has recently created the Center on Artificial Intelligence for Social Solutions or CAISS, specifically to develop uses of artificial intelligence–AI–for use cases of interest to social entrepreneurs.
The Center is a collaboration between the USC Viterbi School of Engineering and the USC Suzanne Dworak-Peck School of Social Work. Eric Rice, an Associate Professor from the School of Social Work, has been tapped to lead CAISS.
The potential for AI to be an effective tool for entrepreneurs with no background in technology is confirmed by Rice himself. When asked about his LinkedIn profile URL, he acknowledged not only that he doesn’t have one, but also said, “I’m a bit of a Luddite.“
The Center has gathered commitments of $3 million for its launch. The two partner schools put up much of that money with additional funding from private partners. CAISS has an annual operating budget of $500,000 and has only one full-time staff person. The Center itself is a 501(c)(3) nonprofit.
Leading the new Center is as close to entrepreneurship as Rice admits getting, though as an academic he is entirely focused on social good.
Rice explains that the Center is looking at two particular sets of social problems. The first set is the “Grand Challenges for Social Work” established by American Academy of Social Work and Social Welfare. These twelve challenges are focused on social issues facing the United State. The other set is the Sustainable Development Goals or SDGs established by the United Nations in 2015 as goals for poverty reduction by 2030, primarily focused on the developing world.
One of the first projects the Center has undertaken is developing an AI tool to identify peer leaders among Los Angeles County’s homeless youth. By better identifying peer leaders, they can spread information about AIDS infection and prevention more rapidly. Their initial study showed success in increasing the number of youth who were getting tested for HIV.
Alison Hurst, the founder and executive director of a Safe Place for Youth, admits she hasn’t given much thought to how AI can be used to serve the homeless youth her organization is charged with helping. “I just know that we need to use all the tools in the bag to understand the interventions needed as our social problems keep growing,” she says.
The Center is one of the first places that AI engineers and social scientists have come together. Rice points out that “AI lets you model the messiness of the real world so you can probabilistically figure out how to proceed.”
One of the partners in the youth project is called My Friend’s Place, which is led by Executive Director Heather Carmichael, LCSW. She notes the potential for both financial and social benefits from implementing AI tools. “My Friend’s Place is doing amazing work with 1,500 youth experiencing homelessness every year,” she says.
“With limited resources and the breadth and complexity of the young people’s needs, it is our obligation to pursue knowledge, support and interventions that will reach the greatest number of youth,” she continues. “Imagine, if AI can help us identify 1 of the 100 youth we serve daily as a potential peer leader, we can expedite an invitation to health education and peer leadership programming, and ultimately ‘produce’ peer leaders socially positioned for the greatest impact!”
Rice observes that one of the biggest challenges the Center faces is getting the engineers and the social scientists speaking the same language. “Their way of thinking is very mathematical. Our way of thinking isn’t,” he says. “We had problems because we weren’t speaking the same language.”
That challenge also is the key to AI’s promise, Rice says. ” They ask each other questions they’ve never heard before .” This creates opportunities for answers they’ve never given before.
Not all social problems appear to lend themselves to AI applications, Rice acknowledges. Mental illness is an example he sees where AI interventions may be a long way off.
He insists, however, that AI has great potential for solving social problems and points at the success with the youth program. AI helps social scientists see unlikely outcomes, in contrast to traditional statistical models that help us see how the average person sees average problems.
Barbara Grosz, Higgins Professor of Natural Sciences in Harvard’s Paulson School of Engineering and Applied Sciences, also collaborates on the youth project in LA County. She is optimistic about the collaboration’s promise to help solve social problems.
“AI has the potential to support significantly, and in diverse ways, the work of people who are addressing social problems,” Grosz says. “For it to succeed in doing so, though, requires the combined efforts of those with expertise in AI and people whose expertise in the social sciences and policy give them a deep understanding of these social problems, their roots, and the key characteristics of approaches that are likely to work.”
She also highlighted the contributions of Rice’s co-founder, Milind Tambe. She adds, “It needs sufficient support to enable their work.”
While the collaborations have yet to create consumer products, it is clear that the Center’s work could now begin to complement efforts of social entrepreneurs with sufficient backing from impact investors to develop new tools for addressing social problems.
On Thursday, February 2, 2017 at 4:00 Eastern, Rice will join me here for a live discussion about using AI for solving social problems. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
This post was originally produced for Forbes.
The international development community learned decades ago that when relief organizations bring in donated goods that are distributed for free to people in need, one of the outcomes is often the death of local businesses that provided those goods. Why then are NGOs continuing to employ this model in Haiti, asks author, entrepreneur, investor and professor Daniel Jean-Louis.
Jean-Louis is based in Haiti. His firm, Bridge Capital provides small loans to businesses that otherwise don’t qualify for loans from Haiti’s conservative banking sector. His 100,000 jobs initiative is working across sectors with NGOs, governments and the private sector to create 100,000 jobs by 2020. He reports having helped to create more than 10,000 jobs so far, though he worries Hurricane Matthew may have destroyed some of those jobs when it destroyed so much else in Haiti.
Bridge Capital is small by almost any standard, with just $1 million in capital. In Haiti, where a $10,000 loan can have more impact, that represents the potential to help 100 companies. Jean-Louis hopes to triple the capital base in the coming year, allowing him to reach a level of profitability. Profits come from the 7 to 8 percent net interest margin on its loans.
Jude V. P. Tranquille, founder of Haiti Entrepreneurship Camp, about whom I’ve written previously, says, “Bridge Capital brings investment and the 100k jobs builds a network of businesses around the country. People are benefiting from business growth as jobs were being created, transforming lives and providing hope to families. I personally know some businesses they have funded, including Enersa Haiti, a company that provides solar energy.”
Jean-Louis is a purpose-driven entrepreneur. “My vision is to curb unemployment. I have worked all of my adult life toward that. We want to solve the problem of unemployment in Haiti. I want to help my fellow Haitian friends and family.”
Unemployment is a big problem in Haiti, he explains. “Unemployment has been a problem in Haiti as long as I can remember. A lot of people have something to do, a small micro business, but never a real job that can sustain their costs.” He notes that 70 percent of people in Haiti lack a formal job.
Jean-Louis says the government is the root of the problem. “The Government has never provided a good atmosphere where businesses can start and grow. The World Bank has published a study over and over that shows that Haiti is one of the worst places in the world to start a business. It takes thousands of dollars and months of time to register a new corporation.”
By raising capital in the United States for deployment in Haiti, Jean-Louis hopes Bridge Capital will provide fresh capital that will catalyze job formation. He makes it easier, he says, for entrepreneurs to raise money.
Jean-Louis’s book, From Aid to Trade, explains the failures of the aid apparatus in Haiti. He notes that Bill Clinton acknowledged that 50 percent of the aid promised to Haiti never left the United States. While the intention was good, he says, “it was ineffective.”
For the book, he and his co-author, Jacqueline Klamer, interviewed 1,200 people. Their goal was to determine why aid doesn’t work and to explain that in terms that the NGO community would understand. He hopes to move the NGOs to act in ways that will support economic growth.
The book is written in English and so targets the international, mostly U.S.-based donors. Jean-Louis hopes to convince donors to become more mindful of the ways their funds are used so that they don’t make matters worse by supporting NGOs whose work thwarts the local economy.
The 100,000 jobs in Haiti initiative is a first realization of the thinking in the book. By engaging NGOs as partners in job creation, he hopes to make a dent in the chronic unemployment in Haiti.
Tranquille explains, “The 100k Jobs also sponsors the well-attended ‘Buy Haitian, Restore Haiti’ event, which is a platform designed to connect businesses and the NGOs to do more transactions together, raising awareness of the importance for NGOs to buy locally.”
Jean-Louis faces twin challenges with Bridge Capital. Many small companies are not properly registered, making it difficult to set up a proper loan agreement. Getting companies registered is difficult, largely because of corruption. Bureaucrats make the process slow and tedious until they are offered sufficient gifts to move paperwork through the system.
Success is easy for Jean-Louis to define and imagine. “We will be successful if we can create 100,000 jobs by 2020. If we can reduce unemployment by 20% in the next five years. If we can curb the poverty level. When I see politicians working for the people. This is when I will be successful and the country will get better, too.” It may be harder to do.
On Thursday, January 19, 2017 at 1:00 Eastern, Jean-Louis will join me here for a live discussion about his work, his book and the effort to create more jobs in Haiti. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
This post was originally produced for Forbes.
How many times have you wanted to give some money to help solve a crisis somewhere in the world but didn’t simply because you didn’t know to whom to give the money? The problem wasn’t likely that you didn’t have some candidates; more likely, you found too many candidates and couldn’t determine which would do the most good with your money.
Iguacu screens nonprofits working to address crises around the world to identify those that are having the best impact. Iguacu is a social enterprise that is so new it hasn’t yet set up its own 501(c)(3) organization, but that is the plan, according to founder Katherine Davies.
To date, Davies has funded the operations of Iguacu, but she is looking to establish a nonprofit entity so that she can collect donations and corporate sponsorships. Today, the organization has ten employees, including several analysts that Davies describes as “world-class” researchers.
To leverage the small staff and smaller budget, Davies has created a global network of experts that help Iguacu determine which nonprofits to support. She says, “The network gives their time for no fee because they support the Iguacu mission.”
Davies founded Iguacu when she decided she wanted to find a way to help people suffering from the Syrian civil war in 2014. “I wanted to help, to donate to a good charity helping the Syrian people. But looking online, it was really hard to work out which charity, and to even understand what was going on.”
At that moment, she recognized that should couldn’t be the only one struggling to find the right NGO to support. “Surely, we have the technology and smarts to do better. Surely, we can create a platform where the public can learn how to act effectively where there is great need.”
Deborah DiStefano, an ophthalmologist and owner of the DiStafano Eye Center in Chatanooga, Tennessee, became acquainted with Davies before she launched Iguacu and has watched its progress since. She says, “We are all humans – brothers and sisters globally. So many of us feel we want to help each other within our global family. We lack the correct vehicle to achieve this goal.”
Finding the right organization to support can be frustrating, Davies says. “There is a lot of noise on the internet. Sometimes we look up a crisis and find 300 charities, many making similar claims. Great suffering often occurs in the midst of war, and rapidly changing and complex conditions on the ground, and sometimes in fragile states.”
Davies created the solution. “At weareiguacu.com, the public can find effective charities to support addressing key challenges in the world’s major crises.”
The work isn’t without its challenges, Davies says. “The biggest challenge we face is people hearing about us. We are a small team operating on a lean model of operation. We do not have a marketing department!”
Iguacu can’t address every problem in the world, Davies says. “We focus on the key challenges in severe humanitarian crises in areas of the world where the local capacity or willingness to respond is limited. We currently cover Syria, Iraq, Afghanistan, South Sudan, Nepal, Haiti, Central African Republic and Myanmar.” That seems like a good start!
DiStefano is optimistic about the organization’s prospects. “It needs to continue growing its base of donors and friends in Europe and the United States to have a continued presence and global impact on human suffering. The organization’s message really resonates; I am confident that Iguacu will galvanize the people they want to reach.”
Davies has a great vision for the impact she hopes to create. “A rapidly growing community loving Iguacu will create a powerful force for good in the world.”
“Iguacu empowers the compassionate response and its success will help to bring large scale effective support to those who are in desperate need and who may think the world has forgotten them,” Davies adds.
The name Iguacu hints at Davies’ dream. “The name is a metaphor for this vision. ‘Iguacu’ (pronounced: igwah-soo) means ‘big water’ and is also the name of the great South American river known for its awe-inspiring waterfall. Iguacu evokes the power and beauty of thoughtful mass action, likening one person’s intention to a drop of water, and mass action to the great and beautiful Iguaçu.”
On Thursday, January 19, 2017 at 2:00 Eastern, Davies will join me here for a live discussion about Iguacu and the work it is doing to address some the acutest humanitarian crises in the world. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
This post was originally produced for Forbes.
The calendar’s juxtaposition of Martin Luther King’s birthday and the Presidential inauguration have never seemed so ironic as in 2017. In a single week, America will celebrate the person who gave his life for civil rights and the inauguration of Donald Trump, whom New York Times columnist Nick Kristof called a racist.
One person developed a plan to unify people this week. Aria Finger, CEO and “Chief Old Person” of DoSomething.org, is yet to turn 40 and so qualifies as young in my book. As CEO, she founded the affiliated agency TMI Strategy and serves as its president. This week, DoSomething.org leads a social campaign to engage its 5.5 million young followers, creating “Resolution Walls” in public to commit to improving their local communities this year.
Introducing DoSomething.org, Finger says, “We are a mission-driven not-for-profit and we are one of the most entrepreneurial brands in the youth space.” The organization has engaged young people in every state and 131 countries. The nonprofit works to address local and global social problems, and boasts of having organized the collection of 3.7 million cigarette butts from the streets and a drive that clothed half of the homeless teens in the United States.
Finger, who was personally responsible for the “Teens for Jeans” campaign that clothed homeless teens, launched TMI strategy in 2013 to capitalize on the rich database DoSomething.org had created over two decades of working with young people to do good. She describes TMI revenue today as one of two “main revenue streams” with the other being corporate sponsorships. According to audited financial statements posted on the site, 2015 revenues topped $19 million and assets topped $16 million.
“TMI works with tops brands and NGOs like PwC, Microsoft, the College Board, the Jed Foundation, American Student Assistance to help them reach and activate young people,” Finger says.
Nancy Lublin, the CEO and Founder of Crisis Text Line, says she’s known Finger since college, “She was whip-smart… and had a tongue piercing.”
“At its core, DoSomething.org is about optimism. If you believe young people are creative and effective, then you believe a brighter future is possible. DoSomething.org is an engine for hope,” Lublin adds.
That optimism seems to be just the right tone to strike as America celebrates the beginning of the Trump administration. DoSomething will take the public pledges from across the country to create daily challenges during this “Week of Action.”
Finger notes, “More than 75% of Americans currently see our country as divided. Not only will this campaign provide unity – showing that people from all backgrounds and communities want to make a positive impact – but it will activate young people to take real and concrete steps towards that change.”
She sees this as a beginning. “Adults have been screwing up our world for a long time; I’m excited to show the world that young people are solution-oriented doers that can actually make change. And this is just the beginning. By joining this campaign and by extension the DoSomething movement, these young people are committing to action for years to come.”
The campaign is now well underway. Finger reports on the progress, “We’re thrilled that more than 60,000 young people are joining this movement and by Thursday, we will be halfway through our Week of Action and will have both more numbers/tangible results and also several amazing stories about what young people have done this week so far to make change.”
On Thursday, January 19, 2017 at 5:00 pm Eastern, Finger will join me here for a live discussion about the progress to date and the prospects for unifying America under the leadership of President-elect Donald Trump. Tune in here (at the top of this article) then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
This is a guest post from Patti Groh, Director of Marketing Communications for Sappi North America.
Seven million children, mostly under the age of 5, suffer severe burn injuries in Latin America every year. It goes without saying that the physical damage is extensive, but the emotional effects can also be long-lasting. Inspired by the need for a more empathetic healing program, Alvin Oei, Environmental Design student from of the ArtCenter College of Design and the Designmatters department of social innovation has created The Healing Tree project for COANIQUEM BCF, the Burned Children Foundation (BCF).
In collaboration with COANIQUEM, a nonprofit pediatric burn treatment facility in Santiago, Chile, the Designmatters Safe Ninos multidisciplinary studio challenged students to work with stakeholders at the treatment center to reinvigorate the 6-acre campus with innovative, human-centered environments.
Oei’s project, which was recently awarded an Ideas That Matter grant from Sappi North America, is an immersive environmental design project that re-imagines the clinic as a child-friendly world that reduces stress and optimizes conditions for healing. To bring this to life, Alvin created a storybook, patient passport and environmental graphic system to guide children and their families through burn treatment plans. The illustrations will be developed by ArtCenter Illustration student Belle Lee based on Oei’s creative direction.
In the passport, child characters Camilla and Lucas act as guides for the patient as they embark on a journey through a magical world, based on the many ecosystems of Chile, filled with animal friends who support the patient as he or she goes through different treatments and therapies. Each animal represents a different form of therapy and demonstrates the process and skills the patient will need to navigate them.
For example, the bunny depicted throughout physical therapy teaches children to jump and stretch. The hummingbird is used in musical therapy to demonstrate expressing oneself. The Pudú, a native Chilean deer, is the representative of the compression-garment fitting process and emphasizes the importance of being unique and proud.
The storybook is available to patients, families and staff in the waiting rooms, dormitory and school at COANIQUEM’s facility. As children visit each animal character and progress through their treatments, therapists stamp their passport. The passport is also filled with interactive activities, such as drawing projects and scavenger hunts focused on finding animals on the walls of the facilities, as well as information for the families.
“Art is an incredible way to make a difference in the world, and I am proud to be working on this project with COANIQUEM BCF. These children are going through an unimaginable experience, and to help them in their healing journey is an honor. Without the support of Sappi, this and many other important projects like it, wouldn’t be possible,” said Alvin Oei, creator of The Healing Tree project.
The approach is research-based. The movement of healing spaces was sparked in 1984 by Robert Ulrich who found that patients with nice window views healed faster than patients with views of a brick wall. And, according to the Center for Health Design’s Guide to Evidence-Based Art, murals resulted in a significant decrease in reported pain intensity, pain quality and anxiety by burn patients.
With the goal of reducing stress for patients, Oei submitted the inspirational plan to Sappi North America’s 2016 Ideas That Matter competition and was awarded a $49,438 grant to bring The Healing Tree to life.
Since 1999 Sappi’s Ideas that Matter grant program has funded over 500 nonprofit projects and has contributed more than $13 million to a wide range of causes that use design as a positive force in society. Rooted in a passion for helping others, the Ideas that Matter competition shines a bright light on the power of graphic design and printed materials in today’s increasingly web-based world.
The project aims to complete these elements by April 2017. In addition to the 2,000 new patients treated on campus annually, COANIQUEM’s large network of NGOs and clinics allows The Healing Tree project to reach far more children than those within its own facility.
About Patti Groh:
Patti Groh is Director of Marketing Communications for Sappi North America, a leading producer and global supplier of diversified paper and packaging products. She is responsible for the company’s coated paper and packaging marketing communications programs, including the branding of its products and the development of its award winning printed collateral. Patti manages all of their customer-facing communications, which incorporate a mix of print and digital media along with targeted events. She also oversees the Ideas That Matter charitable giving program, which provides financial support to designers who create and implement print projects for social impact. She has been with Sappi for 24 years and has held various positions in sales and marketing. Patti has a BA in Political Science from San Diego State University and an MBA from the University of San Francisco.
This post was originally produced for Forbes.
Robert Frost suggested that taking the road less traveled made all the difference. The Women’s Bean Project, a nonprofit in Denver, Colorado, employs only women generally considered unemployable. For nearly 30 years, the social enterprise has worked to help women learn to work by giving them jobs; that is how they make a difference.
The “Bean,” as insiders know it, was recently selected by REDF, a national organization that supports social enterprises like the Bean, that “provide jobs, support, and training to people who would otherwise have a tough time getting into the workforce,” for a growth investment, according to Carla Javits, President and CEO of REDF.
The Bean, according to CEO Tamra Ryan, generates $2.2 million in revenue and employs 75 women. The business generates a modest gross margin on sales of gourmet dried food products of just 8 percent. The organization’s other costs are funded by grants and donations.
Ryan explains that regardless of the circumstances that led women to experience chronic unemployment and poverty, the situation becomes a trap. “Women caught in the cycle of unemployment and poverty need help to break out. Not only do they believe they are unmarketable and unhireable, they don’t believe they are worthy of being hired by an employer who will care about them. In addition, the problems compound, creating numerous and overwhelming barriers to employment, including histories of addiction, incarceration and homelessness. A holistic approach is needed to break the cycle.”
The Bean provides jobs in a supportive work environment and complements the job with training on soft skills that help women get out of the poverty trap.
“We teach women to work by working,” Ryan says. “Through employment in our manufacturing business and the skill-building sessions we offer, they learn the basic job readiness and life skills needed to get and keep a career entry-level job. We hire women for a full-time job for 6-9 months, during which they spend 70 percent of their paid time working in the business in some way and 30 percent in activities that build soft skills, like problem-solving, communication and planning and organizing.
Kimball Crangle, the Colorado Market President of Gorman & Company, Inc., serves as the Bean’s volunteer Chair. She takes pride in the organization’s success. “I think the work the Bean does is incredibly impactful. We not only train women for jobs but also in life skills that extend beyond the working hours. The women that graduate from the Bean are better able to keep a job and improve the stability of her family.”
Javits emphasizes the program’s track record and partnerships. “The Women’s Bean Project is a stand out because of its’ business excellence which has resulted in more sales through partnerships like the one it has with Walmart and Walmart.com that in turn allow it to provide more job opportunities.”
Despite the Bean’s success, Ryan wishes she could do more. “Historically we have turned away four out of five qualified applicants because of our capacity. Today we are focused on growing our sales because sales create jobs. We want to ensure that we can serve every woman who needs us.”
She also has goals to help people she doesn’t employ. The families of the women the Bean serves are also beneficiaries of the program. “We want to ensure that our services are so effective and far-reaching that she is the last in her family to need us, that we help to create transformational change for both the woman and her family.”
The barriers to employment faced by the women we hire are numerous and complex. There are many factors that have led to each woman’s inability to get and keep a job, including backgrounds of abuse, addiction and incarceration.
Ryan notes that the obstacles to employment are complex; whatever they are, they are in the past. “Because we can’t change her past, we must be focused (and help her focus) on her future and finding a path to a successful life that includes employment and self-sufficiency. Sometimes the biggest obstacle can be helping her realize that she is worthy of a better life.”
The biggest limitation the Bean faces, she says, is the women themselves. “Free will is the limitation to our solution. Ultimately each woman must choose to make the changes required for a new life.”
Crangle is eager to grow the Bean. “If we are able to expand our program and have a further reach, we can impact more women, which will ultimately improve our city in a myriad of ways, from the family systems of the women we serve, to the economic benefits of having a more skilled workforce.”
Ryan emphasizes the impact of the Bean’s work on the family. She says, “I truly believe that when you change a mother’s life, you change her family’s life. It can be challenging to comprehend how hard it is for a family to break out of poverty.”
She adds, “So many women have told me that when they were growing up they had no role models for employment; they never watched someone get up every morning and go to work. By creating role models in families, we finally create the potential for transformational change in the family as well.”
The Women’s Bean Project continues to hire women that others won’t–specifically so they will–and that has made all the difference.
On Thursday, January 5, 2017 at 1:00 Eastern, Ryan will join me here for a live discussion about the Women’s Bean Project and the women they serve. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe. The video player for the interview is at the top of this article.
This post was originally produced for Forbes.
In recent weeks, I have seen a common theme proffered on social media: good riddance to 2016. For some it is about politics; for others, it is the deaths of favorite artists or actors. The fact is, however, 2016 wasn’t so different from other years, full of a roster of events both positive and negative. There is much to celebrate and learn from 2016.
Looking back at six of the most popular posts I wrote for Forbes this year, I found some lessons from the social entrepreneurs I covered that are worth reviewing.
Social entrepreneurs will likely change the world again in 2017. Those that make the most progress may be the ones that learn the lessons taught us by 2016.
This is a guest post from Garvin Jabusch, Co-founder & Chief Investment Officer of Green Alpha Advisors LLC.
What are prospects for sustainable and impact investing in the New Year?
With the election of Donald Trump and his selection of a Cabinet packed with fossil fuel executives and climate change skeptics, sustainable and impact investors are facing stiff headwinds.
Despite political challenges, Green Alpha Advisors sees resilience in an emerging economy that is powered by low-carbon, fueled by innovation, locally focused and addressing the looming systemic risks presented by climate change and resource scarcity.
Here are six trends that Green Alpha’s co-portfolio managers Garvin Jabusch and Jeremy Deems say will drive sustainable investing in 2017:
Energy Tipping Point: Though a Trump Administration pledges allegiance to coal and other fossil fuels, Jabusch and Deems say simple economics portends a structural decline in fossil fuels. Put simply, renewables are becoming too cheap for fossil fuels to compete. Solar module costs have fallen 80% since 2008, and solar power can be generated for as little as 2.42 cents per kilowatt-hour—less than half the price of fossil-based electricity.
With solar panels continuing their dramatic fall in price, panel producers face some market headwinds. But Yieldcos, such as 8.3 Energy Partners (CAFD), should benefit in 2017. 8.3 owns, operate and acquire solar energy generation projects and its primary objective is to generate predictable cash distributions that grow at a sustainable rate.
Bridging the divide with wind: What issue can unite Republicans and Democrats? The answer, say Deems and Jabusch, is blowing in the wind. Across the country, wind power has become the new corn for Red State farmers, providing a steady source of income in low-income, Red State rural areas. In fact, the 10 Congressional districts that produce the most wind energy are represented by Republicans. California and other states, meanwhile vow to push ahead in the fight against climate change—with or without President Trump’s blessing.
Vestas Wind Systems (VWDRY) and other original equipment manufacturers are well positioned for continued growth in 2017. Vestas has already sold out its 2017 capacity and with 78 GW of wind turbines in 75 countries, it has installed more wind power than any other company.
Storage Surge: Last year’s massive methane leak from the Aliso Canyon natural gas storage facility outside Los Angeles has put battery storage of electricity on the fast track. Utilities such as Southern California Edison and San Diego Gas & Electric have moved to battery storage for back-up and GTM Research estimates that as much as 1,800 megawatts of new energy storage could come online by 2021, (see: http://bit.ly/2iAbNUy). Companies that stand to benefit from this trend include, ABB Ltd (ABB), Solaredge Technologies Inc (SEDG) and Tesla (TSLA).
Jobs, Jobs, Jobs!: Though coal jobs were a focus of the 2016 Presidential election, renewables are where the most paychecks are. Wind power supports 88,000 jobs, while close to 209,000 U.S. workers are currently employed in solar—and that number is predicted to rise to 420,000 workers by 2020. As of October, coal employed fewer than 54,000, according to the Bureau of Labor Statistics.
Organics poised for record growth: As the fastest growing category in the food and beverage consumer sector, organics continue to set records. Jabusch and Deems believe 2017 will see expanded M&A activity in the category as food companies look to capture market share and growth. Deals like Danone’s $10.4 billion takeover bid for White Wave will become more commonplace with rising consumer demand for organics. Investors can catch this wave with companies like Hain Celestial Group Inc (HAIN), which produces organic food and personal care products; SunOpta (STKL ) which specializes in the sourcing, processing and packaging of natural and organic products from ‘field-to-table;’ and United Natural Foods, Inc. (UNFI), a leading distributor of natural and organic foods in the U.S. and Canada.
Global drive for Electric Vehicles: Deems and Jabusch expect Trump Administration policies may dampen electric vehicle prospects in the short term in the U.S. But globally, the EV market has taken off faster than a Model S. Mercedes plans to spend $11 billion to launch ten new electric models in the next decade, and “BMW will likely phase out internal combustion engines over the next ten years,” according to Baron Capital. Germany, Holland, Norway, India and other countries have passed or are considering bans on all internal combustion engines in the next decade, and the European Union says all new homes must have EV chargers in 2019.
As cities around the globe move to restrict the use of gasoline and diesel cars, Jabusch says investors should keep an eye on companies like FedEx, which is converting diesel vans to electric in urban areas because of greater efficiency and cost benefits.