Ben Block, founder and CEO of GozAround, has pivoted his social enterprise startup toward serving businesses large and small that want to track and report their corporate social responsibility or CSR impact. The goal is to help companies increase, following the old management 101 adage that you get what you measure.
Ben notes that most businesses have some form of CSR to track. “From the small business on the corner to multinationals, a majority of businesses maintain some community or social contribution but struggle to efficiently maximize, measure and share their impact. That is what the GozAround for Business platform hopes to remedy.”
“GozAround has developed a cost-effective platform to allow businesses to find, manage, measure and share employee volunteer initiatives,” Ben continues. “Whether they have existing partnerships or are looking for community needs, GozAround allows employers to engage their staff in volunteerism, measure their impact, and share the positive outcomes as they occur.”
The platform, he says, gives businesses a tool for bragging on social media about the good their employees do. He says, “[The platform] allows them to find communities needs, organize staff participation, gather metrics on employee volunteer efforts (independent and company organized) and share those on existing social networks.”
GozAround is a for profit business with a social purpose. “Our current revenue model is a SaaS platform for corporate CSR. Businesses with employee volunteer programs pay a monthly/annual fee to use the GozAround platform,” Ben says.
“Our social purpose and revenue generation are inextricably linked,” he notes.
Ben’s vision is to see the app serve to build and serve communities. “By providing an efficient means of connecting those in need with willing ‘doers,’ all while both measuring and recognizing those contributions, GozAround will encourage closer, more engaged and responsive communities uniting businesses, individuals and non-profits in a community of those who care,” he concludes.
On Thursday, March 17, 2016 at 1:00 Eastern, Ben will join me here for a live discussion about the platform and the ways in which companies are using it to track and report their impact. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about GozAround:
GozAround is a social network and software platform for doing good. We allow people, businesses and non-profits to find, measure and share their social impact activities. We connect those in need with those who can do, gather critical data on the impact of those making a difference, and share their contributions with the world.
Ben Block is an entrepreneur at heart, lawyer by training, and d0-gooder by nature. Ben founded GozAround based on his own experience with the amount of effort it takes to simply find a suitable opportunity to volunteer. One that fits your skills, interests and schedule. Out of that need for a better way, Ben applied his business experience and legal training to bootstrap GozAround into existence.
Ben has over 10 years of entrepreneurial experience gained in a number of industries including web design and marketing. Following the sale of his multimedia design business in 2009 Ben practiced as a lawyer in Edmonton, Alberta, while still fostering his passion for business and community. Ben was once praised as an award winning “behind the scenes” contributor to community service, and has since participated as volunteer with local and international organizations. His day-to-day passion for helping others served him well in his legal practice, and is something Ben hopes to encourage on a bigger scale through the GozAround community.