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 The mission of the "Your Mark on the World Center" is to solve the world's biggest problems before 2045 by identifying and championing the work of experts who have created credible plans and programs to end them once and for all.
Crowdfunding for Social Good
Devin D. Thorpe
Devin Thorpe

Mindful Marketing: 3 Tips For Connecting With Your Customers

AdaPia d’Errico, Chief Marketing Officer for the rapidly growing Patch of Land real estate crowdfunding site that sponsors the Your Mark on the World Center, shared some wisdom about effective marketing.
Mindful marketing, she says, is key to creating an authentic connection with customers. AdaPia offers three specific tips to help you be more effective in your marketing:
  1. Live and act with intent: Living and acting with intent is a powerful practice to be successful, and the same is true for marketing especially with social media. Rather than thinking of crossing off a to-do list, and automating everything for the purpose of being efficient, spend actual time even if that’s a few minutes, adding thought and intent to your posts. This will result in more engaging, authentic and felt posts, which in turn will bring better results than automating.
  2. Put yourself not only into your customer’s shoes, but also their online persona. The way people operate and behave online is different than how they act in real life. We are all multiple personas, so being in tune with this will help to achieve authentic connection and engagement. Act with laser focused intent – which in the online world can simply mean full attention– our full attention to the customer first, which may earn their full attention as a result.
  3. Create value for your audience. The greatest challenge and opportunity we have today is to create enough value for a potential customer, follower and audience member, to spend dedicated time on what we want to share or communicate. With no barriers to entry for vying for attention, it’s imperative that we focus on quality and spend the time and energy to be highly mindful and attentive–to needs, wants, trends, and desire for authentic connection.”

On Thursday, March 10, 2016 at 1:00 Eastern, AdaPia will join me here for a live discussion about her tips for effective mindful marketing. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.


You can download an audio podcast here or subscribe via iTunes.

More about Patch of Land:

Twitter: @patchofland

Patch of Land is a leader in crowdfunding real estate through its P2RE (peer-to-peer) online marketplace. We match investors & lenders seeking alternative fixed income opportunities to borrowers seeking alternative sources of financing for their real estate investment needs. We’ve infused technology into an old-as-time tradition of real estate financing and we’re proud that our business model builds wealth, while growing communities.

AdaPia d'Errico, courtesy of Patch of Land

AdaPia d’Errico, courtesy of Patch of Land

AdaPia’s bio:

Twitter: @adapia

AdaPia d’Errico is an entrepreneur, investor, and strategic business advisor. She worked in banking and finance in her early career, transitioning into entrepreneurial ventures in brand development and strategic marketing across the new media, consumer products and entertainment industries. Over the past three years, she has done a deep dive into the high-growth alternative finance space as Chief Marketing Officer at Patch of Land, where she is responsible for driving brand awareness, marketing and communications strategy, and partnerships and business development. She has positioned the company as a recognized leader in real estate crowdfunding, P2RE®, and marketplace lending. AdaPia is a frequent contributor and presenter on these topics, as well as on topics ranging from leadership and marketing, to real estate, economics and crowdfinance.

AdaPia’s business philosophy is rooted in providing the highest possible value to clients and partners, and developing longstanding, mutually beneficial relationships. She has co-founded two businesses with women partners, coached entrepreneurs, start-ups, and taught business students. She is passionate about encouraging women in to succeed not only in business – but also in all aspects of creating a successful life. AdaPia has lived and worked in 5 countries, and obtained her Bachelor of Business Administration degree from the University of British Columbia.

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Devin D. Thorpe

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