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The mission of the Your Mark on the World Center is to solve the world's biggest problems before 2045 by identifying and championing the work of experts who have created credible plans and programs to end them once and for all.

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Devin D. Thorpe
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Monthly Archives: August 2017

Social Entrepreneur Seeks To Make CSR Easier For Everyone

This post was originally produced for Forbes.

You can download an audio podcast here or subscribe via iTunes.

Ryan Scott, 48, CEO and founder of Causecast, is working to make corporate social responsibility easier for everyone involved, from the corporation and the employees to the nonprofits they support.

Causecast, a Certified B Corporation, operates a web service that matches corporate volunteers to nonprofit projects. The system provides a comprehensive reporting and management system.

Causecast allows both management and rank-and-file employees to put projects into the system to garner volunteer support.

Alicia Quinn, Director of Programs for Mission Edge, a nonprofit based in San Diego, uses the Causecast platform to match skills-based volunteers to specific needs in the nonprofit community there.

“It truly is a ‘one stop shop’ for corporate social responsibility and employee engagement,” Quinn says.

“When I first began designing the program, I didn’t have an effective method of sharing opportunities for nonprofit engagement with volunteers. I feared having to resort to email and an Excel spreadsheet to source organizations’ needs, and volunteers’ interests and skills. Causecast offers an efficient and effective solution for matching the supply with the demand.” Quinn says Mission Edge chose Causecast instead.

Ryan Scott, Causecast

“By offering an efficient and affordable product, Causecast allows nonprofits to access talent and harness the passions of the corporate community to impact the social sector,” she concluded.

Scott, an early investor in Tesla and other Silicon Valley startups, brought him into contact with the co-founders of AutoLotto, an app that lets users play the Powerball lottery right from their phones. (Disclosure: my wife owns 60 shares of Tesla.)

Mel Brue, head of marketing communications for AutoLotto explains that the lottery was originally started to fund social projects. Building on that idea, AutoLotto has created “social impact pools” that work like office pools to benefit charities. She says that social impact is especially important to millennials.

“Causecast has the infrastructure already in place to help us fulfill our philanthropic strategy domestically as well as abroad,” Brue says. “Causecast has been particularly effective in developing programs that are tailored to a specific region or country. Their diligent vetting of charities, as well as the infrastructure to facilitate giving, will allow us to launch impactful programs quickly as we scale both in the US and internationally.”

One feature of the program is modeled on crowdfunding sites. It allows employees to fundraise for a cause or charity in competition with other employees working to support the same cause. Employee engagement is one of the big benefits of the system, Scott says.

In one case, Scott reports, a corporation engaged 1,000 employees in a crowdfunding campaign, ultimately reaching broadly outside the company connecting with the social networks of the employees.

Scott, who had a successful exit in the 90s after creating an early opt-in email marketing platform, says he gained the ability to focus more of his energy on giving back after the deal.

“I tried doing some fundraising and things like that,” Scott says. “I found it to be not quite as satisfying as I would like. I didn’t really feel like I was being engaged at all levels.”

He began looking at corporations to see how they were giving and realized that they were not being offered tools that would make corporate social responsibility programs effective both in engaging employees and tracking impact.

So, Scott created Causecast.

He boasts that the system works. When companies have an existing CSR program and then adopt the Causecast platform for managing, they see an increase in participation. “All of a sudden they have 50 percent more participation because of all the transparency, because of the social, because of all of the technologies and products that we built around this.”

Over 1 million people have read my books; have you? Learn more about my courses on entrepreneurship, crowdfunding and corporate social responsibility here.


Never miss another interview! Join Devin here!

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!

Upscale Purse Delivers Purses With a Purpose

Chris Bray, a fixture in Utah’s nonprofit community, has launched a social enterprise she hopes will power the rest of her career with still greater impact.

Chris recognized that nonprofits are always looking for more funding, especially from funding partners that understand their mission and objectives and will support them appropriately. She decided to become such a funder.

She created Upscale Purse, an online retailer that sells new and used high-quality purses and gives 10 percent to charity. The upstart is already breaking even and she’s excited to see it grow.

Watch the full interview with Chris in the player at the top of this article.

Chris is focusing on charities that serve and support women. “Women have tremendous barriers in their way and many have become victims of cruel and inhuman acts. One in three women will experience some form of domestic violence sometime in their life (Utah Women Stats, 2017).”

“In 2016, the National Center for Missing & Exploited Children estimated that 1 in 6 endangered runaways reported to them were likely sex trafficking victims,” Chris continues. “The International Labor Organization estimates that there are 4.5 million people trapped in forced sexual exploitation globally. According to the Report, in the United States, the most common form of human trafficking (79%) is sexual exploitation. The victims are predominantly women and girls.”

“At Upscale Purse, our purpose is not only to provide an opportunity to purchase beautiful purses and handbags but also deliver funding to support women escaping crisis situations and offer them an opportunity for hope and a fulfilling life. A portion of the sale of every purse will be distributed to select nonprofit partners.”

Chris Bray, Upscale Purse

Chris Bray, Upscale Purse

More about Upscale Purse:

Upscale Purse combines fashion with purpose and sells beautiful, upscale purses then gives as least 10% to nonprofits working with disadvantaged women escaping domestic violence or human trafficking. These are purses with a purpose! Organized as a low-profit company, we make a measurable positive impact on women’s lives through the sale of purses, donations to carefully vetted nonprofits serving disadvantaged women and the volunteer experiences we create.Partners provide services that include mentoring, education and assistance escaping dangerous situations.

Chris’s bio:

I have served in the nonprofit community for over 30 years. I have worked at the CEO of Utah Nonprofits Association, Vice President of Collective Impact at United Way of Salt Lake, Executive Director of Children’s Service Society and The Sharing Place. My past work has centered mostly in nonprofit services impacting children but in the past few years, I have worked with more organizations focused on women’s challenges. Happy and balanced women are an important cornerstone of successful families and our communities. Many women have tremendous barriers in their way to achieve their goals and too many have become victims of cruel and inhuman acts. I decided to start a company that sales purses and invests in nonprofits addressing these barriers. Because of my background in collective impact strategies, this company will work with the nonprofits who achieve significant impact for the women they serve and are making a measurable community impact.

Never miss another interview! Join Devin here!

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!

 

New Player In Living Walls Brings Outside Inside

This post was originally produced for Forbes.

You can download an audio podcast here or subscribe via iTunes.

Sagegreenlife is bringing living walls to a growing market with new technologies that allow people to bring the outside inside.

The company builds its living, green plant walls on a patented hydroponic system without any soil. The “Biotile” stone was developed by UK-based Biotecture, Ltd.

Sagegreenlife’s founder, Richard Kincaid, 55, explains that LED plant lights provide an enabling technology by allowing plants to grow without direct sunlight.

Kincaid estimates the 2015 market for living walls at about $100 million. He hopes to see Sagegreenlife achieve revenue of $3 to $5 million for 2017. The business generates gross margins of about 60% but is not yet profitable.

The Luxottica living wall by Sagegreenlife

Watch my full interview with Kincaid in the video player at the top of the article.

Coming from a long career with Sam Zell at Equity Office Properties where he ultimately served as CEO and led the $39 billion (including debt) sale of the business, he began learning about the business of sustainable real estate, focusing on creating LEED-certified projects.

Kincaid is optimistic about the growth of a global market for green walls driven by the real benefits of the walls. “We help create more productive, healthier environments by making it easy to place living walls everywhere.”

In addition to LEED credits, he notes that companies get wellness credits for living walls. He explains that the walls absorb sound while purifying the air and increasing natural humidity.

Sheryl Schulze, senior project director at Gensler, a global design firm that sells Sagegreenlife walls, notes, “For years, the design industry has tried to solve for the successful engagement of diverse plant life in interiors. For people who experience living walls – and, the design teams creating environments to support the expectations – Sagegreenlife has made the entire process easier to implement.”

The Verdanta living wall by Sagegreenlife

The walls can be designed to display advertising as well. Schulze explains, “Brand messaging is key to successful organizations. Gensler understands that organizations attract and retain talent by the strength of their brand. When clients engage us, our mission is to build that message in the spaces we deliver. Sensory experience plays a large role in building that culture within organizations. The integration of live plants aid in that sensory storytelling.”

The collaboration between Sagegreenlife and Gensler has led to a new, smaller, portable wall that completely changes what a cubicle is. “Verdanta, the Next-Gen green wall, allows for the ability to easily reconfigure space to support various work modes while offering visual and acoustic privacy.”

Aaron Moulton, vice president of creative design for Treehouse, a sustainable home improvement company, found Sagegreenlife while conducting a search for sustainable products.

Moulton says his goal is to make spaces naturally more beautiful and healthier. “Humans need the psychological and physical health benefits of being near plant life and Sagegreenlife creates products that bring this ‘greenergy’ into homes and into commercial spaces to make them more productive and more importantly, happier!”

Moulton has what he calls a “technology positive” view of the world. He believes we can make a more sustainable world by using technologies, especially solar and batteries rather than by depriving ourselves of showers or electricity.

“We were in the design process for designing our flagship energy positive (produces more energy than it consumes) store and wanted a striking green wall that would both draw the eye, surround the doorway to our outdoor sales area and also be in line with our mission through the air scrubbing qualities of having plants in the space,” Moulton says.

By employing the Biotile technology, Moulton and Schulze agree that Kincaid and Sagegreenlife will capitalize on a global trend toward sustainability by helping people and companies bring the outside inside.

Over 1 million people have read my books; have you? Learn more about my courses on entrepreneurship, crowdfunding and corporate social responsibility here.


Never miss another interview! Join Devin here!

Devin is a journalist, author and corporate social responsibility speaker who calls himself a champion of social good. With a goal to help solve some of the world’s biggest problems by 2045, he focuses on telling the stories of those who are leading the way! Learn more at DevinThorpe.com!

Never miss another interview! Join Devin here!
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