If you live anywhere in the South, this will be a great conference and I would love to see you there.
Guest post by Mitch Rose, Vice President of Marketing, Billtrust
A recent Pew Internet survey found that 85% of adults in the US are on the web, and it has completely changed the way we communicate with each other, access entertainment and conduct business. Unfortunately, for the environment (and businesses), there remain transactional processes that are still mired in paper.
Most businesses recognize the benefits of migrating their customers to electronic billing. The benefits in costs, cash flow and customer satisfaction are demonstrable. However, businesses are still struggling to change their processes and effectively implement programs to drive electronic adoption among their customers.
The first step for a company is to put in place electronic channels for payment, such as direct online billing (commonly known as EBPP or EIPP), mobile, eBanking and IVR. Once these channels are in place, the next key step is convincing their customers to join them – persuading them to process and pay the bills they receive electronically to complete the green billing circle. Here are tips to help you make it happen:
Making the move to electronic billing is a strategic advantage for your company: It can virtually eliminate postage, paper and printing costs in the billing process, allow you to deliver invoices and receive payments instantly, enhance data capture and customer communication – all while significantly reducing the environmental impact of billing.
It’s a win for your customers too, but getting customers on board takes time and a bit of focus. If you put the right people in charge of driving the effort, offer customers options and effectively communicate the benefits of electronic billing, you can make a real difference – not only for your business, but for the planet.
MITCH ROSE is Vice President of Marketing at Billtrust, a premier provider of outsourced, cloud-based billing solutions that increase productivity, improve cash flow, and seamlessly migrate to electronic delivery.